Comppound

Help centre · 8 guides · about 19 min of reading

Measuring SEO and AI search

How to tell whether SEO and AI search work for a SaaS company, from GA4 and the weekly Search Console check to experiments and a one-page monthly report.

The emphasis is on sign-ups and revenue, not traffic for its own sake.

Read the first guide

The guides

8 guides
  1. 1Google Search Console for SaaS teams
  2. 2Connect organic traffic to sign-ups
  3. 3Forecast SEO return before you spend
  4. 4Refresh, merge or retire: deciding what to do with old pages
  5. 5A monthly SEO report a founder will read
  6. 6Set up GA4 for SaaS SEO
  7. 7Rank tracking that tells you something
  8. 8Run SEO experiments without fooling yourself
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Who it is for

Anyone who has to report on SEO, or decide whether to keep paying for it.

These guides show you how to

  • Run a weekly Search Console check
  • Tie organic and AI traffic to sign-ups
  • Forecast SEO return as a range
  • Decide what to refresh, merge or retire

Every guide in this topic

  1. 1Google Search Console for SaaS teamsHow a SaaS team should use Google Search Console each week: the four numbers, the filters that matter and how to find pages close to a win.3 min readChecklist: Your first weekly check
  2. 2Connect organic traffic to sign-upsHow to tie organic search and AI referrals to trials, demos and revenue in a SaaS funnel, using landing-page attribution, first-touch data and a simple self-reported question.3 min readChecklist: Set up the minimum
  3. 3Forecast SEO return before you spendHow to build a simple, honest SEO forecast for a SaaS company from search demand, expected click share, conversion rates and contract value, with a range rather than a promise.3 min readChecklist: Build your range
  4. 4Refresh, merge or retire: deciding what to do with old pagesHow to audit a SaaS site's existing content and decide, page by page, whether to keep, refresh, merge, redirect or remove it.2 min readChecklist: Audit twenty pages
  5. 5A monthly SEO report a founder will readWhat a SaaS SEO and AI search report should contain each month: what shipped, leading and lagging indicators, AI visibility and the decisions it leads to.2 min readChecklist: Draft next month's report
  6. 6Set up GA4 for SaaS SEOThe minimum Google Analytics 4 setup a SaaS team needs to measure organic search and AI referrals: key events, channel groups, landing page reports and consent.2 min readChecklist: Do the GA4 minimum
  7. 7Rank tracking that tells you somethingHow a SaaS team should track rankings: which searches to track, how to read movement, and why Search Console and AI answer checks matter alongside rank trackers.2 min readChecklist: Rebuild your tracking list
  8. 8Run SEO experiments without fooling yourselfHow a SaaS team can test SEO changes, such as titles, templates and page sections, so it can tell real effects from noise and seasonality.2 min readChecklist: Design one test

Rather not do it yourself?

Want the reporting done for you?

Comppound sets up Search Console, GA4 and AI visibility tracking, ties organic traffic to sign-ups and sends a one-page report each month with what shipped and what comes next.

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  • Tracking set up and tested
  • Organic and AI traffic tied to sign-ups
  • A monthly report that leads to decisions

Free tools for this topic

Other topics

SEO foundations for SaaS10 guides →GEO and AI search for SaaS11 guides →The SaaS pages that win buyers11 guides →Content that ranks and gets cited8 guides →Authority, links and mentions7 guides →

Or let Comppound do it for you.

Comppound does this work for SaaS companies: AI-native research and drafting, with a person reviewing every page.

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