Acquisition
SaaS funnel calculator
Enter your traffic and the conversion rate at each stage. The calculator shows how many leads, opportunities and customers come out, and what each new customer needs in visitors.
New customers a month
22.5
- Leads a month
- 300
- Opportunities a month
- 75
- Visitors per customer
- 889
How to read the result
Change one rate at a time to see where an improvement is worth most. Because the stages multiply, doubling any one of them doubles customers, so work on whichever is cheapest to move.
More visitors only help if they resemble the ones who already convert. Traffic from searches with no buying intent lowers the first rate and leaves customers unchanged.
The formula
AcquisitionCustomers = visitors × visitor-to-lead rate × lead-to-opportunity rate × opportunity-to-customer rate.
Frequently asked questions
Use the three rates for whichever three steps you track. A self-serve product might use visitor to sign-up, sign-up to activated, and activated to paid.
Divide the customers you need by each rate in turn. The visitors per customer figure does this in one step: multiply it by the customers you need.
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