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SaaS SEO and AI search, answered

55 plain-English guides for SaaS founders and marketers. Do it yourself with the guides and free tools, or have Comppound do it for you.

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Common problems

Start with the problem you have today

Three guides for each. Or skip the reading and have us fix it.

We get almost no search traffic

Start with how buyers search and which pages to build, then make sure Google can read them.

  1. How SaaS buyers search, and where SEO fits
  2. Which SaaS pages to build first
  3. The technical checks that matter for a SaaS site
Or have Comppound fix it

We get traffic, but few sign-ups

The traffic is probably early-stage. Add the pages buyers read when they decide, and measure from first touch.

  1. Match the page to the search
  2. Comparison pages: you vs them
  3. Connect organic traffic to sign-ups
Or have Comppound fix it

AI assistants never mention us

Check that their crawlers can read you, then give them something to quote and other sources that agree.

  1. Let AI crawlers read your site
  2. Write pages an AI can quote
  3. Get named beyond your own site
Or have Comppound fix it

We can't tell if SEO is working

Set up the weekly check, connect it to sign-ups and report on decisions rather than charts.

  1. Google Search Console for SaaS teams
  2. Connect organic traffic to sign-ups
  3. A monthly SEO report a founder will read
Or have Comppound fix it

Our pages are good but outranked

Stronger sites win on authority. Earn links and mentions from the places your buyers already read.

  1. What links still do, and which ones count
  2. Find links your competitors have and you don't
  3. Original research that earns links
Or have Comppound fix it

We publish a lot, and none of it works

Brief better, show what only you know, and tie every guide to the product.

  1. Write a brief that produces a ranking page
  2. Show experience and expertise on a SaaS site
  3. Product-led content: teach the job, show the product
Or have Comppound fix it

Browse by topic

Every guide, by topic

10 guidesSEO foundations for SaaS

How SaaS buyers search, how to find the searches worth winning, and how to build pages that rank: intent, on-page, technical health and clusters.

All 10 guides Have us do it
11 guidesGEO and AI search for SaaS

How ChatGPT, Perplexity, Gemini and Google's AI features choose sources, and how to be read, quoted and named in their answers.

All 11 guides Have us do it
11 guidesThe SaaS pages that win buyers

Alternatives, comparisons, integrations, use cases and pricing: the pages SaaS buyers read the week they choose, and how to write each one.

All 11 guides Have us do it
8 guidesContent that ranks and gets cited

Briefs, AI-assisted drafting with human review, expertise signals, product-led guides, free tools, glossaries, programmatic pages and a publishing rhythm.

All 8 guides Have us do it
7 guidesAuthority, links and mentions

Which links count, original research, digital PR, partner and customer links, guest posts and podcasts, reclaiming mentions and closing competitor link gaps.

All 7 guides Have us do it
8 guidesMeasuring SEO and AI search

Search Console, attribution to sign-ups, honest forecasts, content audits and a monthly report that leads to decisions.

All 8 guides Have us do it

Done for you

Rather have Comppound do all of this?

These guides are how we work. Comppound finds the searches and AI answers your buyers rely on, then builds, publishes and improves the pages that win them. Our system is AI-native, and a person reviews every page before it ships.

Book a call See pricing
  • A plan built from your buyers' real searches
  • Pages written, reviewed and published for you
  • Monthly report on search and AI visibility

Free tools that do part of the job

ToolAI crawler access checkerEnter a site to see whether ChatGPT, Claude, Perplexity and Gemini are allowed to read it, or blocked in robots.txt.ReportFree AI visibility reportWe put your buyers' questions to ChatGPT, Perplexity, Gemini, Copilot and Google and report which sources each answer names.ToolDraft quality checkPaste a draft to run the nine automatic checks every Comppound page goes through before a person reviews it.

More reference

Glossary →704 SEO, GEO and SaaS growth terms, each with an example.Playbooks →5 step-by-step methods we run on client sites.Calculators →26 SaaS and SEO calculators, each showing its formula.Research →Original studies with the method and dataset published.

Read the guides, or hand it over.

Comppound runs SEO and AI search for SaaS companies. AI-native research and drafting, with a person reviewing every page.

Book a callSee pricing