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Help centre · 7 guides · about 18 min of reading

Authority, links and mentions

How a SaaS company earns the links and mentions that tell search engines and AI assistants it can be trusted, without buying links or spamming outreach.

Most of it starts from relationships and assets you already have: data, partners, customers and expertise.

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The guides

7 guides
  1. 1What links still do, and which ones count
  2. 2Original research that earns links
  3. 3Digital PR for SaaS companies
  4. 4Links from partners, marketplaces and customers
  5. 5Guest posts and podcasts, done properly
  6. 6Turn mentions into links, and win back lost ones
  7. 7Find links your competitors have and you don't
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Who it is for

SaaS teams whose pages are good but outranked by sites with more authority.

These guides show you how to

  • Tell valuable links from risky ones
  • Publish research that earns citations
  • Earn links from partners, customers and the press
  • Recover mentions and links you already earned

Every guide in this topic

  1. 1What links still do, and which ones countHow backlinks affect rankings and AI visibility for a SaaS site today, which links are worth earning, and which tactics put a site at risk.3 min readChecklist: Size your link gap
  2. 2Original research that earns linksHow a SaaS company can publish original research, from product data, surveys or public datasets, that journalists, bloggers and AI assistants cite.3 min readChecklist: Plan one study
  3. 3Digital PR for SaaS companiesHow a SaaS company can earn coverage and links from journalists and newsletters: newsworthy angles, journalist request platforms, expert comment and pitching that gets replies.3 min readChecklist: Start a PR habit
  4. 4Links from partners, marketplaces and customersThe relationship links a SaaS company can earn from integration partners, app marketplaces, co-marketing and customers, and how to ask for them properly.3 min readChecklist: Ask for five relationship links
  5. 5Guest posts and podcasts, done properlyHow SaaS founders and marketers can use guest articles and podcast appearances to reach buyers and earn relevant mentions, without falling into guest-post spam.2 min readChecklist: Land one placement
  6. 6Turn mentions into links, and win back lost onesHow to find unlinked brand mentions, broken links to your site and lost links, and recover them with short, polite requests.2 min readChecklist: Reclaim links this week
  7. 7Find links your competitors have and you don'tHow to use competitor backlink data to find sites that link to similar SaaS products, and how to judge which of those links you can realistically earn.2 min readChecklist: Run your first intersect

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Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.

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  • Competitor link and mention gaps
  • Original research and PR angles
  • Partner, directory and review listings

Free tools for this topic

Other topics

SEO foundations for SaaS10 guides →GEO and AI search for SaaS11 guides →The SaaS pages that win buyers11 guides →Content that ranks and gets cited8 guides →Measuring SEO and AI search8 guides →

Or let Comppound do it for you.

Comppound does this work for SaaS companies: AI-native research and drafting, with a person reviewing every page.

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