Comppound

Solutions

SEO and AI search, built around your growth stage

One system for organic growth, with a roadmap shaped around your market, your competitors and the pages most likely to bring you qualified demand.

By company stage

Where you are

What comes first depends on how much content history you have. Pick the stage that sounds like you.

$1M to $3M ARR

Early-stage SaaS

At this stage there is usually no content system, only a handful of posts written when someone had time. There is also no spare person to build one.

  • A roadmap built from competitors and sales calls
  • Bottom of the funnel before the top
  • One person, start to finish
See how it works

What buyers search

Early-stage SaaS

  1. Alternative pages

    The searcher has a budget and is unhappy with what they have.

    Gainsight alternatives

  2. Comparison pages

    They are down to a shortlist, and someone will write this page whether you do or not.

    ChurnZero vs Gainsight

  3. Pricing and cost pages

    A buying question that most vendors answer badly.

    churn prediction software pricing

  4. Use-case pages

    Specific enough to rank for a new site, and specific enough to convert.

    churn analytics for B2B SaaS
Example: a churn analytics product. Your roadmap is built from your own data.Example

$3M to $10M+ ARR

Growth-stage SaaS

By now organic search works. The problem is volume: there are far more pages worth having than one writer or a few freelancers can produce, and managing them has become a job of its own.

  • Planned from your own data
  • Refreshes and new pages in the same pipeline
  • Volume with a person on every page
See how it works

What buyers search

Growth-stage SaaS

  1. Refreshes of decaying pages

    The quickest traffic available: the page already exists and already has links.

    Pages losing rankings and clicks

  2. Integration pages

    One page per integration, each matching a search a buyer actually makes.

    churn analytics Salesforce integration

  3. Topic clusters

    Covers a subject fully enough to rank for the head term, not just the long tail.

    customer retention strategies

  4. Comparison and alternative pages

    At this stage there are usually a dozen worth having and two that exist.

    Gainsight alternatives
Example: a churn analytics product. Your roadmap is built from your own data.Example

By growth challenge

What you need to solve

Whatever your stage, one of these is usually the thing holding organic growth back.

  • The first 60 words under each heading, rewritten to answer the question outright
  • best churn prediction software for B2B SaaS
  • how much does churn analytics software cost

AI search

Teams missing from AI answers

The problem
Competitors are named in AI answers and you are not.
What we do
Our team audits where you are and are not cited and reports on it each month, then builds the pages and evidence those answers draw on.
See how it works
  • churn analytics Salesforce integration
  • churn software for subscription businesses
  • customer health score template

Long tail

Products with a long tail

The problem
Too many integrations, use cases and comparisons to cover by hand.
What we do
Prioritised page clusters, built in batches and kept up to date.
See how it works
  • Your keyword list, in your priority order
  • Openings from weekly Search Console and competitor scans
  • Pages your team has flagged as decaying

Production layer

In-house SEO teams

The problem
The strategy exists. There are not enough hands to produce it.
What we do
We produce to your roadmap and brief, and a person reviews every page before it ships.
See how it works

By industry

Who you sell to

Buyers in each industry search differently. Each page shows the searches we would go after first, and what has to be right before a page ships.

Fintech

Buyers who check every claim, in a category where accuracy is the whole job.

  • payment gateway fees explained
  • expense software that integrates with QuickBooks
  • Bill.com alternatives for small business
See how it works

HR tech

A crowded category where the same ten guides have been written a hundred times.

  • parental leave in Germany
  • remote work policy template
  • HR software for startups
See how it works

Cybersecurity

Technical buyers with no patience for content that gets the detail wrong.

  • SOC 2 requirements checklist
  • how to implement least privilege access
  • CrowdStrike alternatives
See how it works

Martech

Selling to marketers who know every trick, against competitors who do too.

  • email marketing tool that integrates with Salesforce
  • Mailchimp alternatives
  • welcome email examples
See how it works

Developer tools

An audience that asks an AI assistant before it asks a search engine.

  • Supabase vs Firebase
  • migrate from Heroku
  • feature flags in Next.js
See how it works

Vertical SaaS

One industry, served deeply. Searches are few, specific and worth a lot.

  • how to reduce no-shows at a dental practice
  • scheduling software for dental practices
  • HVAC estimate template
See how it works

Not on the list? The system is built for SaaS in general. Book a call and we will tell you honestly whether it fits.

The searches on this page are illustrations of what buyers search for. Companies named in them are not clients or partners of Comppound.

One system

Whichever way in, the same path

Every page, for every kind of company, goes through the same five stages. A person approves each one before it is published.

  1. Opening foundWeekly scan
  2. Brief writtenPer page
  3. Drafted with AIAgainst the brief
  4. Approved by a personEvery page
  5. Published, then trackedSearch Console

Client portal

And you can watch it happen

The roadmap, what shipped and your open questions sit in one portal that is always current.

See the system

Roadmap

What shipped and what is next

Updated 2 hours ago

Published

1,180

In progress

84

Working together

6 months

Pages published per month

140Mar
170Apr
190May
205Jun
220Jul
255Aug

This quarter

1 of 5 shipped

Integration pages cluster, 60 pages

Committed Mar 3

Done

Hosted Blog custom domain live

Due Aug 20

In progress

Connect HubSpot for lead sync

Due Aug 28

In progress

Q3 keyword cluster: pricing pages

Committed Aug 10

Planned

Citation Engineering baseline audit

Committed Aug 10

Planned

1M+

monthly organic traffic across the sites we run

400K+

ranking keywords across the sites we run

150K+

monthly visits on one site within a year, up from about 28K

Self-reported. The first two are combined totals across the sites our team operates and manages; the third is one account. None is a typical result or a forecast for any one client.

Let's see what this looks like on your site

Book a call, bring your site and your goals, and we'll work out the roadmap together.

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