SEO and AI search
Organic traffic value calculator
Enter your monthly organic clicks and the average cost per click you would pay for the same searches. The result is what that traffic would cost as paid search.
Traffic value a month
$90,000
What the same clicks would cost as ads
- Traffic value a year
- $1,080,000
How to read the result
This is a replacement cost, not revenue. It tells you what you would have to pay to rent the same visibility, which is useful when someone asks what the blog is worth.
It overstates value when much of your traffic comes from informational searches nobody bids on. Use a cost per click that reflects the searches you actually rank for, not your most expensive keyword.
The formula
SEO and AI searchTraffic value = organic clicks × average cost per click for the same searches.
Frequently asked questions
No. Traffic value prices your clicks at ad rates. ROI compares the revenue those clicks produce with what you spend on SEO. Use the SEO ROI calculator for that.
Google Ads Keyword Planner shows a bid range for any keyword. Average it across the searches that bring you most of your clicks, weighted by clicks if you can.
More calculators
Want organic growth in these numbers?
Book a call and we'll look at where search fits in your acquisition, on your own site.
