After a year or two of publishing, most SaaS sites have pages that have stopped working: outdated comparisons, posts that compete with each other, and articles that never found an audience. Improving what exists is often faster than writing something new.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itPull the inventory
List every indexable page with its clicks and impressions from Search Console over the last twelve months, its conversions from analytics, its last update date and its main search. A spreadsheet is enough.
Sort each page
Then decide, page by page:
- Keep: performing well and still accurate
- Refresh: valuable search, slipping position or out-of-date details
- Merge: two or more pages competing for the same search; combine them and redirect
- Retire: no traffic, no conversions, no links and no future value; remove or redirect
Comppound can do this for you
Want the reporting done for you?
Comppound sets up Search Console, GA4 and AI visibility tracking, ties organic traffic to sign-ups and sends a one-page report each month with what shipped and what comes next.
- Tracking set up and tested
- Organic and AI traffic tied to sign-ups
- A monthly report that leads to decisions
What a real refresh involves
Changing the date is not a refresh. Re-read the current results for the search, check every fact and figure, add what the best results now cover, tighten the opening and update internal links. Then change the date, because the content has changed.
Worked example · an illustration, not a client result
Tallyroom's first content audit
Tallyroom's audit found two posts competing for the same timesheet search and an old comparison listing a competitor's discontinued plan.
| Page | Finding | Decision |
|---|---|---|
| Timesheet template (2 posts) | Both slipping; same search | Merge into one, redirect the other |
| Tallyroom vs Timewell | Competitor pricing out of date | Refresh |
| Company offsite recap | No search value | Retire |
| Xero integration page | Growing, accurate | Keep |
Do it yourself
Audit twenty pages
- 1Export twelve months of page data from Search Console.
- 2Add conversions and last-updated dates for your top twenty pages by impressions.
- 3Label each keep, refresh, merge or retire.
- 4Refresh the two most valuable slipping pages first.
- 5Redirect any merged or retired pages to the closest relevant page.
Free tool for this: Draft quality check, SERP snippet preview
Common mistakes
Date-only refreshes
Changing the date without changing the content misleads readers and does not help ranking.
Deleting without redirecting
Removing a page with links or traffic throws its value away. Redirect it to the closest match.
Refreshing on a fixed schedule only
Let data choose which pages to refresh. Some evergreen pages need little attention.
Rather not do it yourself?
Want the reporting done for you?
Comppound sets up Search Console, GA4 and AI visibility tracking, ties organic traffic to sign-ups and sends a one-page report each month with what shipped and what comes next.
- Tracking set up and tested
- Organic and AI traffic tied to sign-ups
- A monthly report that leads to decisions
Questions
A light review every quarter and a full audit once a year suits most SaaS sites.
Removing or merging pages that compete with each other or have no value can help. Removing pages with links or traffic without redirects hurts.
Key terms
- Content AuditA content audit reviews every page a site has published to decide which to keep, update, merge, redirect or remove, based on quality and performance.
- Content RefreshA content refresh is a substantial update to an existing page so it stays accurate, complete and competitive for the searches it targets.
- Content DecayContent decay is the gradual decline in a page's organic traffic and rankings over time, usually because the page, the competition or the results have moved on.
- Content ConsolidationContent consolidation merges several overlapping pages into one stronger page and redirects the old URLs to it, combining their value.
- Content PruningContent pruning is reviewing a site's pages and removing, merging, redirecting or noindexing those that are outdated, thin or no longer useful.
- Keyword CannibalizationKeyword cannibalization is when several pages on one site target the same search intent, so they split signals and compete with each other in results.
- 301 RedirectA 301 redirect is an HTTP response telling browsers and search engines a URL has moved permanently to a new address.
