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Help centre · 11 guides · about 30 min of reading

GEO and AI search for SaaS

Generative engine optimisation for SaaS: how AI assistants find and cite sources, how to let their crawlers in, how to write pages they can quote, and how to track whether they name you.

Most of it builds on good SEO, so the foundations track is a useful first step.

Read the first guide

The guides

11 guides
  1. 1How AI assistants choose which sites to name
  2. 2Let AI crawlers read your site
  3. 3Write pages an AI can quote
  4. 4Get named beyond your own site
  5. 5Structured data for SaaS sites
  6. 6Track your AI visibility
  7. 7Show up in Google's AI Overviews and AI Mode
  8. 8How ChatGPT search and Perplexity find sources
  9. 9Make sure AI knows what your product is
  10. 10Cover the questions behind the question
  11. 11When AI gets your product wrong
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Who it is for

SaaS teams who want their product named when buyers ask AI assistants for recommendations.

These guides show you how to

  • Explain where AI answers get their sources
  • Make sure AI crawlers can read your key pages
  • Write pages with passages an assistant can quote
  • Track AI visibility month by month

Every guide in this topic

  1. 1How AI assistants choose which sites to nameHow ChatGPT, Perplexity, Gemini, Copilot and Google's AI features find, read and cite sources, and what that means for a SaaS company that wants to be named.3 min readChecklist: Ask the assistants yourself
  2. 2Let AI crawlers read your siteWhich AI crawlers exist, how to allow or block each one in robots.txt, what llms.txt is for, and why server-rendered pages matter for AI search.3 min readChecklist: Check and decide in thirty minutes
  3. 3Write pages an AI can quoteHow to structure SaaS pages so assistants can lift a clear answer: answer capsules, self-contained sections, specific claims and visible dates.3 min readChecklist: Add capsules to one page
  4. 4Get named beyond your own siteWhy mentions on review sites, communities, directories and other people's comparisons shape whether AI assistants name a SaaS product, and how to earn them honestly.3 min readChecklist: Plan your next five mentions
  5. 5Structured data for SaaS sitesWhich schema.org types a SaaS site should use, where each goes, and what structured data does and does not do for search and AI answers.3 min readChecklist: Mark up four templates
  6. 6Track your AI visibilityA simple, repeatable way for a SaaS team to measure whether AI assistants name them for buyer questions, and how to read referral traffic from AI products.3 min readChecklist: Start your baseline
  7. 7Show up in Google's AI Overviews and AI ModeHow Google's AI Overviews and AI Mode choose the pages they link to, what Google says site owners need to do, and how a SaaS site can be one of the linked sources.3 min readChecklist: Check your searches for Overviews
  8. 8How ChatGPT search and Perplexity find sourcesHow ChatGPT's search and Perplexity retrieve and cite web pages, which crawlers they use, and what a SaaS company can do to be among their sources.3 min readChecklist: Get found by both
  9. 9Make sure AI knows what your product isHow to describe your SaaS product consistently across your site, profiles and listings so search engines and AI assistants understand what it is, who it is for and what it is called.2 min readChecklist: Unify your description
  10. 10Cover the questions behind the questionHow AI assistants expand one buyer question into many searches, and how to plan SaaS content that answers the follow-up questions so your pages are retrieved more often.2 min readChecklist: Fan out one question
  11. 11When AI gets your product wrongWhat to do when ChatGPT, Gemini, Perplexity or Google's AI features describe your SaaS product inaccurately: tracing the source, fixing it and outdoing it.2 min readChecklist: Correct one wrong answer

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  • AI visibility baseline for your buyer questions
  • Crawler access and quotable pages
  • Monthly tracking of where you are named

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Other topics

SEO foundations for SaaS10 guides →The SaaS pages that win buyers11 guides →Content that ranks and gets cited8 guides →Authority, links and mentions7 guides →Measuring SEO and AI search8 guides →

Or let Comppound do it for you.

Comppound does this work for SaaS companies: AI-native research and drafting, with a person reviewing every page.

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