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Help centre · 10 guides · about 29 min of reading

SEO foundations for SaaS

The parts of SEO that matter most to a SaaS company, in the order you need them. They start from your buyers and your sales calls rather than from a keyword tool.

Every lesson ends with a task to do on your own site that week.

Read the first guide

The guides

10 guides
  1. 1How SaaS buyers search, and where SEO fits
  2. 2Keyword research that starts from your customers
  3. 3Match the page to the search
  4. 4On-page SEO: titles, openings and structure
  5. 5The technical checks that matter for a SaaS site
  6. 6Topic clusters and internal links
  7. 7Site architecture for a SaaS marketing site
  8. 8Redesigns and migrations without losing traffic
  9. 9International SEO basics for SaaS
  10. 10What to do when Google updates its algorithm
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Who it is for

Founders and first marketers at SaaS companies who want to understand SEO well enough to run it or to judge whoever does.

These guides show you how to

  • Map the searches your buyers make at each stage
  • Score and choose the searches worth writing for
  • Fix titles, openings and structure on key pages
  • Run a technical check and fix what matters

Every guide in this topic

  1. 1How SaaS buyers search, and where SEO fitsThe searches a SaaS buyer makes from first noticing a problem to signing up, and which of them a small team should try to win first.4 min readChecklist: Build your search map in an afternoon
  2. 2Keyword research that starts from your customersA keyword research method for SaaS that begins with sales calls and support tickets, then uses tools only to check demand and difficulty.4 min readChecklist: Make your first scored keyword list
  3. 3Match the page to the searchHow to read a results page to see what kind of page Google expects for a search, and why the wrong format rarely ranks however good it is.3 min readChecklist: Label the intent of your top searches
  4. 4On-page SEO: titles, openings and structureThe parts of a page that decide whether it is understood, shown and clicked: title, description, opening, headings, links and the checks to run before publishing.4 min readChecklist: Fix one page this week
  5. 5The technical checks that matter for a SaaS siteA short technical SEO check for SaaS sites: crawling, indexing, sitemaps, canonicals, JavaScript rendering, speed and the app-versus-marketing-site split.3 min readChecklist: Run the one-hour check
  6. 6Topic clusters and internal linksHow to group pages into clusters around the jobs your product does, and link them so search engines and readers see the whole topic.3 min readChecklist: Sketch one cluster
  7. 7Site architecture for a SaaS marketing siteHow to organise a SaaS marketing site's URLs, navigation and sections so buyers and crawlers can find every important page in a few clicks.2 min readChecklist: Map your structure
  8. 8Redesigns and migrations without losing trafficHow to change your SaaS site's platform, domain or URLs without losing search traffic: the redirect map, the pre-launch checks and what to watch after.2 min readChecklist: Prepare your next site change
  9. 9International SEO basics for SaaSWhen a SaaS company should create pages for other languages or countries, how to structure them, and how hreflang tells search engines which version to show.2 min readChecklist: Test one market
  10. 10What to do when Google updates its algorithmHow a SaaS team should respond to Google core updates and ranking changes: confirming an update, diagnosing what moved, and improving pages rather than chasing fixes.2 min readChecklist: Write your update playbook

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  • Buyer search map from your sales calls
  • Technical fixes on the pages that matter
  • Pages published to your CMS

Free tools for this topic

Other topics

GEO and AI search for SaaS11 guides →The SaaS pages that win buyers11 guides →Content that ranks and gets cited8 guides →Authority, links and mentions7 guides →Measuring SEO and AI search8 guides →

Or let Comppound do it for you.

Comppound does this work for SaaS companies: AI-native research and drafting, with a person reviewing every page.

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