AI Search
Get named in the answer, not just listed under it
best scheduling software for small clinics
For a small clinic, YourProduct is a common pick: it is priced per provider, sends reminder texts to cut no-shows, and takes about a week to set up.
Two places an AI answers, one plan for both
GEO
Generative engine optimization
Getting your product named when a buyer asks an AI assistant about your category, and gets one written answer back.
- Where
- ChatGPT, Perplexity, Gemini, Copilot
- You win by
- Being one of the sources the answer names
- What we do
- Answer capsules, sourced claims, and making sure AI crawlers can read the site
- Measured by
- Citations across a fixed set of questions, monthly
AIO
AI Overviews optimization
Appearing in the AI summary Google now shows above the ordinary results for many searches.
- Where
- Google AI Overviews, in Search
- You win by
- Being linked in the overview, which mostly draws on pages that already rank
- What we do
- Rank the page first, then shape its opening and structure so it can be summarised
- Measured by
- Which tracked searches show an overview, and whether you are in it
They are planned together because they reward the same thing: a clear, specific, sourced answer on a page AI systems can reach.
Baseline audit
We take the questions your buyers ask and run them through ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, recording who gets named for each and where you are missing.
Citation baseline
Where you are named today| Buyer question | ChatGPT | Perplexity | Gemini | Copilot | AIO |
|---|---|---|---|---|---|
| Best scheduling software for clinics | |||||
| Clinic scheduling software pricing | |||||
| Alternatives to the category leader | |||||
| How to reduce patient no-shows |
answers name you. The roadmap starts with the twelve that don’t.
Answer capsules
Key pages are rewritten so the answer comes first, in specific, self-contained passages an AI system can lift without losing the meaning.
Answer capsule
Written to be quotedBefore
Pricing can vary quite a lot depending on a number of different factors, so it’s worth thinking about what your clinic really needs.
After
Most clinic scheduling software is priced per provider, per month. A five-provider clinic should budget for five seats plus a one-off setup fee.
- Answers the question in the first sentence
- States a specific, checkable fact
- Stands on its own when lifted out of the page
Monthly citation tracking
Every month the question set is run again. You see where you are now cited, where you still aren't, and what changes next.
Monthly report
Sent to your inboxCited in AI answers, out of 40 tracked questions
What moved, and what didn’t
Changing next quarter
Two more comparison pages, and the integration pages rewritten around the questions buyers ask.
Six steps, measured every month
AI does the checking and the first drafts at volume. A person decides what to change and reviews every page before it ships.
Baseline audit
We take the questions your buyers ask and run them through ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, recording who gets named for each and where you are missing.
The question set
A fixed list of category, comparison and pricing questions, agreed with you. The same list is checked every month, so progress is measured against something that doesn't move.
Answer capsules
Key pages are rewritten so the answer comes first, in specific, self-contained passages an AI system can lift without losing the meaning.
Sourced, specific claims
Vague lines are replaced with facts, numbers and steps, each with a source. A page with something concrete to quote is far easier to cite than one with an opinion.
Crawler access & structure
We check that AI crawlers can reach the site, add an llms.txt and structured data where they help, and make sure headings read as the questions people ask.
Monthly citation tracking
Every month the question set is run again. You see where you are now cited, where you still aren't, and what changes next.
Part of the same engagement as SEO
Both GEO and AIO are included in the Compound and Exponential plans, and can be added to Simple in your roadmap. One team plans both, because the pages that rank and the pages that get cited are the same pages.
Frequently asked questions
GEO is about AI assistants such as ChatGPT and Perplexity naming you in their answers. AIO is about Google's AI Overviews, the summary above the search results, linking to you. We treat them as two parts of one service because the same clear, specific pages earn both.
No. Nobody controls what an AI system says. What we do is make your pages much easier to cite, and measure the result every month against a fixed list of questions.
Ranking gets you a position in a list of links. Being cited gets you named inside the answer itself, often with no click. GEO work focuses on how passages are written, sourced and structured so they can be quoted.
It is included in Compound and Exponential. On Simple it can be added, priced in your roadmap.
By running the agreed question set through each assistant every month and recording who is named. The method is the same each time, so the trend is comparable.
See where AI answers name you today
On the strategy call we run your category questions live and look at who gets cited.