SEO and AI search
AI Overview traffic loss calculator
Enter your organic clicks, the share of your searches that now show an AI Overview, and how much your click-through rate falls on those searches. Every assumption is yours to set, from your own Search Console data.
Clicks lost a month
2,100
10.5% of your organic clicks
- Value lost a month
- $4,200
- Value lost a year
- $50,400
- Clicks remaining a month
- 17,900
How to read the result
The calculator does not assume a drop for you, because it varies a great deal by search. Measure it: in Search Console, take the searches where an overview appears and compare click-through rate at the same average position before and after.
A lost click is not always a lost buyer. If your page is the one linked in the overview, some of the people who no longer click have still read your answer with your name on it.
The formula
SEO and AI searchClicks lost = organic clicks × share of searches with an AI Overview × click-through drop on those searches.
Frequently asked questions
Search Console does not label them. Check your top searches by hand in a private window, or use a rank tracker that records whether an overview appeared. Informational, question-style searches are the most affected.
Partly. Pages that are linked inside the overview keep more of their clicks than pages that are not, and searches with buying intent are less affected. Both are things you can work on.
More calculators
Want organic growth in these numbers?
Book a call and we'll look at where search fits in your acquisition, on your own site.
