Search engines and language models build an understanding of things, often called entities: a company, a product, a category. If your site calls the product a “work platform”, your review listing calls it “time tracking” and your LinkedIn says “agency software”, systems have to guess what it is. Assistants then describe it vaguely, or as something it is not.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itWrite the canonical description
Agree one short description your whole company uses. It should state:
- The product name, spelled the same way every time
- The category, in the words buyers use
- Who it is for
- The two or three things it does best
- What it is not, where confusion is likely
Make every profile match
Update your homepage, about page, Organization markup, review-site listings, marketplace listings, social profiles, directory entries and press kit to use the same description. Link them to each other with sameAs in your markup.
Comppound can do this for you
Want to be named in AI answers?
Comppound checks what ChatGPT, Perplexity, Gemini and Google's AI features say about your category, opens your site to their crawlers and builds the pages and mentions they cite. AI-native, with every page reviewed by a person.
- AI visibility baseline for your buyer questions
- Crawler access and quotable pages
- Monthly tracking of where you are named
Fix the category signal
Make sure you appear in the category pages of review sites and directories that match what you sell. Assistants answering “best [category] tools” often lean on those category lists.
Worked example · an illustration, not a client result
Tallyroom's description, unified
Tallyroom found five different descriptions across its profiles. It replaced them all with one.
| Where | Before | After |
|---|---|---|
| Homepage | The work platform for creative teams | Time tracking and invoicing for small agencies |
| Review site | Productivity software | Time tracking and invoicing for small agencies |
| Agency software | Time tracking and invoicing for small agencies |
Do it yourself
Unify your description
- 1Write the canonical description, and get the founders to agree it.
- 2List every place your company is described online.
- 3Update each one to match.
- 4Add sameAs links in your Organization markup to the main profiles.
- 5Ask three assistants “what is [your product]?” and compare in a month.
Free tool for this: Free AI visibility report
Common mistakes
Clever category names
A new name for your category means nobody searches for it and assistants cannot place you.
Inconsistent product names
Switching between “Tallyroom”, “TallyRoom” and “Tally” splits the signal.
Forgetting old listings
Abandoned directory and profile pages keep old descriptions alive.
Rather not do it yourself?
Want to be named in AI answers?
Comppound checks what ChatGPT, Perplexity, Gemini and Google's AI features say about your category, opens your site to their crawlers and builds the pages and mentions they cite. AI-native, with every page reviewed by a person.
- AI visibility baseline for your buyer questions
- Crawler access and quotable pages
- Monthly tracking of where you are named
Questions
Only notable companies qualify, and you should not write your own. Consistent profiles elsewhere matter more for most SaaS companies.
Panels are generated by Google. Consistent information and Organization markup help, but there is no form to request one for a new company.
Key terms
- EntityAn entity is a distinct, identifiable thing, such as a company, product, person or concept, that search engines and AI models can recognize and connect to facts.
- Knowledge GraphA knowledge graph is a database of entities and the relationships between them. Google's Knowledge Graph powers knowledge panels and helps it understand queries.
- Knowledge PanelA knowledge panel is the information box Google shows for entities like companies, people and products, drawn from its Knowledge Graph.
- sameAssameAs is a Schema.org property listing URLs of other pages that unambiguously identify the same entity, such as official social and reference profiles.
- Organization SchemaOrganization schema describes a company in structured data: name, logo, URL, contact details and official profiles, usually placed on the homepage.
- PositioningHow a product is defined against the alternatives in a buyer's mind: what it is, who it is for, and why it is the better choice for them.
- Category PageA category page groups related content, such as blog posts, templates or integrations, under one topic and links to each item in it.
