An assistant building an answer looks for short passages that state something plainly and make sense on their own. Most marketing pages do not have any. They bury the answer under positioning, split it across tabs, or say nothing specific enough to repeat.
Writing for quotation is mostly good writing with a few habits added.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itAnswer capsules
An answer capsule is a short paragraph directly under a heading that answers the heading's question in full. Two to four sentences, no preamble, with the key fact in the first sentence. The rest of the section can expand on it.
Make each section stand alone
Assistants often take a passage without the paragraphs around it. A section that starts with “As mentioned above” or relies on a table further up loses its meaning when lifted. Name the product and the subject in each section rather than writing “it”.
Comppound can do this for you
Want to be named in AI answers?
Comppound checks what ChatGPT, Perplexity, Gemini and Google's AI features say about your category, opens your site to their crawlers and builds the pages and mentions they cite. AI-native, with every page reviewed by a person.
- AI visibility baseline for your buyer questions
- Crawler access and quotable pages
- Monthly tracking of where you are named
Be specific
Vague claims give an assistant nothing to repeat. Specific, checkable statements do.
- Instead of “flexible pricing”, state each plan's price and what it includes
- Instead of “integrates with your stack”, list the integrations and what syncs
- Instead of “trusted by teams”, name the kind of team it suits and the kind it does not
Worked example · an illustration, not a client result
Tallyroom's pricing answer, before and after
The before version was accurate but had nothing an assistant could quote. The after version can be lifted whole.
| Before | After |
|---|---|
| Simple pricing that grows with you. See plans below. | Tallyroom costs a flat monthly fee per user on the Team plan, with invoicing and the Xero sync included. The Starter plan is free for one user. |
| Works with the tools you love. | Tallyroom syncs approved hours to Xero and QuickBooks as draft invoices. It does not sync expenses. |
Do it yourself
Add capsules to one page
- 1Pick a comparison or pricing page.
- 2Rewrite each H2 as the question a buyer would ask.
- 3Under each, write a two to four sentence answer that names the product.
- 4Remove any “as above” references.
- 5Add a visible last-updated date and an author or reviewer.
Free tool for this: Draft quality check, Readability checker
Common mistakes
Writing for robots
Capsules are for readers first. A page written as a list of stiff definitions reads badly and earns no links.
Hiding answers in tabs and accordions
Content that needs a click to appear may be skipped or weighted lower. Keep key answers visible.
Overclaiming
A claim an assistant cannot corroborate elsewhere is less likely to be repeated, and more likely to hurt trust if it is.
Rather not do it yourself?
Want to be named in AI answers?
Comppound checks what ChatGPT, Perplexity, Gemini and Google's AI features say about your category, opens your site to their crawlers and builds the pages and mentions they cite. AI-native, with every page reviewed by a person.
- AI visibility baseline for your buyer questions
- Crawler access and quotable pages
- Monthly tracking of where you are named
Questions
Only where buyers really ask those questions. An FAQ of invented questions adds length without adding answers.
Yes. The same direct, self-contained answers are what featured snippets and People also ask boxes draw from.
Key terms
- Answer CapsuleAn answer capsule is a short, self-contained passage that directly answers a question, placed right after the heading that asks it, so AI and readers can lift it whole.
- Answer-First WritingAnswer-first writing puts a direct, complete answer to the reader's question at the start of a page or section, then adds context and detail.
- ExtractabilityExtractability is how easily a machine can pull accurate, self-contained facts and passages out of a page, a key trait for content used in AI answers.
- Content ChunkingContent chunking is writing and structuring a page in clear, self-contained sections so that people and AI systems can use each part on its own.
- Passage RankingPassage ranking is a Google system that can judge the relevance of individual sections of a page, so a useful passage in a long page can rank.
- Published and Updated DatesPublished and updated dates tell readers and search engines when a page first appeared and when it last meaningfully changed.
- Featured SnippetA featured snippet is a highlighted excerpt from a web page that Google shows near the top of results to answer a query directly, with a link to the source.
