Assistants sometimes say a product lacks a feature it has, quote old prices, or name it in the wrong category. You cannot edit an answer directly. You can find where the wrong information comes from and make the correct version easier to find.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itFind the source
Where an answer cites sources, open them: the wrong detail is often on an old review, an outdated comparison or one of your own forgotten pages. Where no source is cited, search for the wrong claim in quotes to find pages repeating it.
Fix what you control
Update or redirect your own outdated pages, help articles, press releases and listings. Make the correct fact easy to find: a clear sentence on the relevant page, with a date.
Comppound can do this for you
Want to be named in AI answers?
Comppound checks what ChatGPT, Perplexity, Gemini and Google's AI features say about your category, opens your site to their crawlers and builds the pages and mentions they cite. AI-native, with every page reviewed by a person.
- AI visibility baseline for your buyer questions
- Crawler access and quotable pages
- Monthly tracking of where you are named
Ask others to correct
For third-party pages, send the author or site a short, polite note with the correct information and a source. Review sites usually let vendors update listings directly.
Use feedback tools
Most AI products let users report a wrong answer. It is worth doing for serious errors, though fixing the underlying sources matters more.
Worked example · an illustration, not a client result
Tallyroom's pricing error
Two assistants said Tallyroom had no free plan. The source was a comparison article from before the free plan launched, and Tallyroom's own old pricing announcement.
| Source | Fix |
|---|---|
| Tallyroom's old pricing announcement | Updated with a note and link to current pricing |
| Independent comparison article | Emailed the author with current pricing |
| Pricing page | Added a plain sentence: “Starter is free for one user” |
Do it yourself
Correct one wrong answer
- 1Ask three assistants ten factual questions about your product.
- 2List every wrong or outdated detail.
- 3Trace each one to its likely source.
- 4Fix your own pages and listings first.
- 5Contact third-party sources with the correct information.
Free tool for this: Free AI visibility report
Common mistakes
Arguing with the assistant
Correcting it in a chat does not change what it tells others. Fix the sources.
Leaving old announcements up
Old press releases and blog posts keep outdated facts alive. Update or annotate them.
Aggressive correction requests
Polite, sourced notes get pages fixed. Threats get ignored.
Rather not do it yourself?
Want to be named in AI answers?
Comppound checks what ChatGPT, Perplexity, Gemini and Google's AI features say about your category, opens your site to their crawlers and builds the pages and mentions they cite. AI-native, with every page reviewed by a person.
- AI visibility baseline for your buyer questions
- Crawler access and quotable pages
- Monthly tracking of where you are named
Questions
It varies. Retrieval-based answers can change as soon as sources are re-crawled; training data changes only with new models.
Make the correct information prominent and widely repeated. Future models and retrieval will draw on it.
Key terms
- HallucinationA hallucination is when an AI model states something false or unsupported as if it were fact, such as a wrong price, a fake feature or an invented source.
- Parametric KnowledgeParametric knowledge is what a model learned during training and stores in its weights, as opposed to information it retrieves at the time of answering.
- Training Data CutoffA training data cutoff is the date after which a model has no built-in knowledge. Anything newer must come from live search or other retrieval.
- GroundingGrounding is tying an AI model's answer to specific, verifiable sources, such as search results or documents, so it relies less on memory alone.
- AI Answer SentimentAI answer sentiment is how positively, neutrally or negatively AI assistants describe your brand, and which strengths and weaknesses they repeat.
- Brand MentionsBrand mentions are references to your company or product on other websites, forums, reviews or in AI answers, whether or not they include a link.
