SaaS companies have relationships most websites do not: integration partners, app marketplaces, agencies that implement the product, and customers who write about their tools. Each is a source of relevant links and mentions that comes from a real relationship rather than outreach to strangers.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itIntegration partners and marketplaces
Every integration you build is a chance for a listing in the partner's marketplace and a mention in their docs or blog. Complete the listing fully, keep it current, and ask the partner whether they feature new integrations in a changelog, newsletter or blog.
Co-marketing
Joint guides, webinars or templates with a partner who serves the same buyers give both companies something to publish and link to. Choose partners whose audience overlaps with yours but whose product does not compete.
Comppound can do this for you
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Agencies and consultants
If agencies or consultants implement your product for clients, a partner directory with a page per partner gives them a reason to link to you from their own sites, and gives buyers a way to find help.
Customers
Customers often list their tools on “our stack” pages, write case studies or mention you in talks. Make it easy: offer a badge, a short description they can use, and ask happy customers directly whether they would mention how they work.
Worked example · an illustration, not a client result
Tallyroom's relationship links
Tallyroom listed every relationship it had and found most of the links it could earn were already waiting to be asked for.
| Relationship | Link available | Action |
|---|---|---|
| Xero integration | Marketplace listing | Complete the listing |
| Accounting-tool partner | Joint retainer-billing guide | Propose the guide |
| Three agencies that resell | Partner directory pages | Build the directory |
| Long-time customers | Mentions on their sites | Ask with a ready description |
Do it yourself
Ask for five relationship links
- 1List your integrations, partners, resellers and most loyal customers.
- 2Note the link or mention each could give.
- 3Complete any marketplace listing that is thin or out of date.
- 4Write a short, ready-to-use description of your product for partners and customers.
- 5Send five personal asks this week.
Free tool for this: Free AI visibility report
Common mistakes
Empty marketplace listings
A one-line listing on a partner marketplace wastes a trusted, relevant placement.
Requiring links in exchange for discounts
Trading links for money or discounts is a link scheme. Ask, do not buy.
Partners with unrelated audiences
Co-marketing works when buyers overlap. Otherwise neither side benefits.
Rather not do it yourself?
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Questions
Optional badges customers choose to show are fine. Requiring them, or hiding keyword links in them, is not.
Often, for “[product] [partner] integration” searches. That is one reason to make them complete.
Key terms
- Integration Partner LinksIntegration partner links come from the platforms your product connects to, such as app marketplaces, partner directories and integration docs.
- Integration MarketplaceA directory inside a larger platform, such as a CRM or chat tool, where users find and install third-party apps. A listing can be a SaaS acquisition channel.
- Co-Marketing LinksCo-marketing links come from joint campaigns with partner companies, such as shared reports, webinars and guides that both sides publish.
- Partner PagesPartner pages list a company's technology, agency or reseller partners. They are a natural link source, unless built only to swap links.
- Widget LinksWidget links are links embedded in badges, calculators or other widgets that other sites install. Google says to nofollow them if they're keyword-rich.
- Case StudyA case study tells how a real customer used a product to solve a specific problem, with the situation, approach and results, as evidence for buyers.
