Digital PR is earning mentions and links from publications by giving them something worth writing about: data, expert comment, a story or a resource. For a SaaS company the most realistic targets are trade publications and newsletters in its buyers' world, not national newspapers.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itFind what is newsworthy
Publications cover things that are new, surprising, useful or relevant to something already in the news. For SaaS that usually means:
- A finding from your research
- Expert comment on a change affecting your buyers
- A useful free resource or tool
- A genuine company milestone with a story behind it
Answer journalist requests
Journalist request platforms let reporters ask for expert sources. Answer requests where you have real expertise, quickly, with a short, quotable answer and your credentials. Most requests get many replies, so specific, useful answers win.
Comppound can do this for you
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Pitch the right people
Read what a writer has published before pitching them. Send a short email: the finding or angle in one sentence, why it matters to their readers, and what you can provide. No attachments, no long press release.
Build relationships, not lists
A dozen writers and newsletter editors who know you are worth more than a list of thousands. Be useful to them when you have nothing to pitch: send data they might want, answer their questions, share their work.
Worked example · an illustration, not a client result
Tallyroom's first pitch
The pitch was four sentences long, went to eight writers who had covered agency profitability that year, and led to two newsletter mentions.
| Part of the pitch | What it said |
|---|---|
| Angle | Our timesheet study found when in the week unbilled hours happen |
| Why it matters | Your readers run agencies and lose margin to these hours |
| What we can give | The chart, the method and the founder for comment |
| Ask | Would this be useful for an upcoming piece? |
Do it yourself
Start a PR habit
- 1List fifteen publications and newsletters your buyers read.
- 2Find the writers there who cover your topic and read their recent work.
- 3Sign up to a journalist request platform and answer two relevant requests this week.
- 4Write a four-sentence pitch for your best current angle.
- 5Send it to five writers, personalised to each.
Free tool for this: Free AI visibility report
Common mistakes
Mass press releases
Wire releases sent to everyone are rarely read and rarely earn useful links.
Pitching without reading
A pitch that ignores what the writer covers is deleted.
Overstating expertise
Answering requests outside your knowledge harms your credibility with the writers you most need.
Rather not do it yourself?
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Questions
Not to start. A founder with real expertise and a few good angles can earn coverage in their niche.
No. Coverage brings readers and brand mentions, and assistants read the text regardless of link attributes.
Key terms
- Digital PRDigital PR is earning online press coverage, and the links and mentions that come with it, by pitching journalists stories, data, and expert commentary.
- Journalist Request PlatformsJournalist request platforms send reporters' requests for expert sources to subscribers, who pitch answers and may be quoted and linked.
- NewsjackingNewsjacking is publishing fast commentary or analysis on a breaking news story to gain attention, links and coverage while interest is at its peak.
- Press Release LinksPress release links appear in releases distributed by wire services. They are usually nofollowed and rarely pass ranking value on their own.
- Editorial LinkAn editorial link is one a writer or editor chose to include because the destination was useful, without payment, trade or a requirement to link.
- Nofollow LinkA nofollow link carries rel="nofollow", asking search engines not to treat it as an endorsement. Google treats it, along with sponsored and ugc, as a hint.
