Writing for publications your buyers read, or appearing on podcasts they listen to, puts your expertise in front of the right people and often earns a link and a mention. Google's spam policies target the other kind of guest post: thin articles placed on any site that will take them, mainly for links.
The test is simple: would you do it if there were no link?
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itChoose outlets by audience
List the blogs, newsletters and podcasts your buyers already follow. Ask customers what they read and listen to. A small outlet your exact buyers follow is worth more than a large general one.
Pitch an idea, not yourself
Editors and hosts want something their audience will value. Pitch a specific topic with a clear angle, ideally drawing on data or experience only you have. Show you know the outlet by referring to what it has published.
Comppound can do this for you
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Write the best thing you can
Give guest articles the same care as your own pages. Link to your site where it genuinely helps the reader, usually once in the article or bio. Keyword-stuffed anchors are a red flag to editors and to search engines.
Make podcast episodes work twice
Prepare three or four stories or findings you can tell well. Ask whether the show publishes notes with links. Afterwards, share the episode, and consider turning your best answer into a post on your own site.
Worked example · an illustration, not a client result
Tallyroom's founder on two podcasts
The founder pitched two agency-operations podcasts with the timesheet study as the hook. Both episodes linked to the study in their notes.
Do it yourself
Land one placement
- 1Ask five customers which blogs, newsletters and podcasts they follow.
- 2Pick three outlets and read or listen to their recent work.
- 3Write a pitch with a specific topic and angle for each.
- 4Prepare three stories or findings to share.
- 5After it runs, share it and link to it from your site.
Free tool for this: Free AI visibility report
Common mistakes
Guest posting for links alone
Thin articles on unrelated sites are the pattern Google's policies call out.
Keyword-stuffed anchors
Exact-match anchors in a bio look manipulative and are often removed by editors.
Generic pitches
“I'd love to write for you” without a topic gets ignored.
Rather not do it yourself?
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Questions
Often, or marked as sponsored if paid. They are still worth having when the audience is right.
Ask customers, search podcast directories for your category, and look at where competitors' founders have appeared.
Key terms
- Guest PostingGuest posting is writing an article for another site's audience. Useful for reach and credibility; risky when done at scale just for links.
- Guest Post SpamGuest post spam is low-value articles placed on other sites mainly to carry links, often paid for and stuffed with keyword anchors.
- Podcast GuestingPodcast guesting means appearing on other people's shows. Episode pages often link to the guest's site, and the audience reach can matter more.
- Thought LeadershipThought leadership is content that offers an original, expert point of view on an industry's problems, aimed at shaping how buyers and peers think.
- Brand MentionsBrand mentions are references to your company or product on other websites, forums, reviews or in AI answers, whether or not they include a link.
