The easiest links to earn are the ones people already meant to give you. Writers mention your product without linking. Old links point to pages you moved without a redirect. Partners link to a page that no longer exists. Recovering these is quick, polite work with a high success rate compared with cold outreach.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itUnlinked mentions
Search for your product and company name, excluding your own site, and set up alerts for new mentions. Where a page mentions you without a link, and a link would help its readers, send a short note thanking the writer and suggesting the page to link to.
Broken links to your site
Check Search Console and your backlink tool for links pointing to pages that return errors. The fix is usually on your side: redirect the old URL to the closest live page. That recovers the link without contacting anyone.
Comppound can do this for you
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Lost links
Backlink tools show links that have disappeared. Some were removed deliberately, but many vanished in a redesign or content update. Where the page still covers the topic, a polite note can bring the link back.
Worked example · an illustration, not a client result
Tallyroom's reclamation afternoon
One afternoon of checking found links Tallyroom had already earned and was losing.
| Finding | Fix |
|---|---|
| Old /features/invoicing URL linked from several sites, now a 404 | Redirect to the current invoicing page |
| Newsletter roundup mentioned Tallyroom with no link | Thank the editor and send the link |
| Partner's docs linked to a removed setup guide | Redirect, and send the partner the new URL |
Do it yourself
Reclaim links this week
- 1Search for your brand name excluding your own domain and list unlinked mentions.
- 2Export links to error pages from your backlink tool or Search Console.
- 3Redirect every linked 404 to its closest live page.
- 4Send short thank-you notes for the five best unlinked mentions.
- 5Set an alert for new mentions.
Free tool for this: Free AI visibility report
Common mistakes
Demanding links
A friendly note works far better than a request that implies the writer did something wrong.
Redirecting everything to the homepage
Redirect to the closest relevant page, or the link loses most of its value.
Skipping redirects in a redesign
Every site change without a redirect map throws earned links away.
Rather not do it yourself?
Want the links and mentions earned for you?
Comppound finds where your competitors are mentioned and you are not, then earns your place with research, partner listings and honest outreach. No bought links.
- Competitor link and mention gaps
- Original research and PR angles
- Partner, directory and review listings
Questions
Set alerts for mentions and check broken links monthly or after any site change.
Thank them anyway. The mention still has value, and the relationship may lead to more.
Key terms
- Unlinked Brand MentionsUnlinked brand mentions are places where other sites name your company or product without linking to you. Many can be turned into links with a polite request.
- Link ReclamationLink reclamation recovers links you have lost or should already have, like links to broken pages, removed links and unlinked mentions.
- 404 Link Reclamation404 link reclamation finds backlinks pointing to your pages that now return 404 and redirects those URLs so the links work and count again.
- Lost LinksLost links are backlinks that existed before but no longer do, because the linking page changed, was removed, or your page moved or broke.
- Redirect mapA redirect map is a list pairing every old URL with its new destination before a migration or restructure. It is the core document of a safe site move.
- 301 RedirectA 301 redirect is an HTTP response telling browsers and search engines a URL has moved permanently to a new address.
- Brand MentionsBrand mentions are references to your company or product on other websites, forums, reviews or in AI answers, whether or not they include a link.
