Podcast guesting is appearing as a guest on podcasts in your field. Most shows publish an episode page or show notes that mention the guest and often link to their company or a resource they discussed. For SaaS founders and subject experts, it combines audience reach, credibility and a steady source of relevant, editorially placed links.
Why it works for SaaS
Niche podcasts reach exactly the people a B2B product sells to, and hosts need a constant supply of knowledgeable guests. An expert who can speak well on a narrow topic is welcome on many shows. The show notes link is a by-product of a genuine editorial choice.
Getting booked
Pitch shows whose audience matches your buyers, with specific topics the host has not covered recently. Offer a short bio, a few talking points and past appearances. Some shows charge for guest spots; links from those should be treated like any paid placement.
- Listen to recent episodes before pitching
- Propose two or three specific angles
- Offer a resource the host can link in show notes
- Promote the episode when it is published
Making the most of each appearance
Ask whether the show notes can link to a specific resource relevant to the conversation, rather than the homepage. Share the episode, embed it on your site if the host allows, and repurpose key points into written content.
Example
A founder on the podcast circuit
The founder of an illustrative inventory forecasting tool, Stockmerrow, appears on several e-commerce operations podcasts over a few months, each time discussing a different forecasting mistake. Show notes link to a free forecasting template on Stockmerrow's site. The template collects sign-ups from listeners and earns further links from operators who share it.
Common mistakes
Pitching the product instead of expertise
Hosts want useful conversations, not ads. Product talk should come up naturally.
Paying for undisclosed placements
Paid guest spots are advertising, and their links should be qualified.
Questions
It depends on the host's site and podcast platform. Many are followed, some are not. The audience is the main reason to appear either way.
