Site architecture is how pages are grouped, linked and addressed. On a SaaS site it decides whether a buyer can get from the homepage to the comparison they need, and whether search engines see which pages matter. Most SaaS sites grow page by page and end up with important pages buried or orphaned.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itGroup pages by what buyers look for
A typical SaaS site needs a home for each type of page, each with an index page linking to all its members:
- /product or /features
- /solutions or /use-cases
- /integrations
- /compare and /alternatives
- /pricing
- /customers
- /blog or /guides, /templates, /tools
- /docs or /help
Keep important pages shallow
Commercial pages should be reachable within a few clicks of the homepage, through navigation, footer or index pages. Depth itself is not a penalty, but pages that take many clicks to reach usually get fewer internal links and less attention from crawlers.
Comppound can do this for you
Want your SEO foundations handled?
Comppound finds the searches your buyers make, fixes what stops Google reading your site and builds the pages that win them. Our system is AI-native, and a person reviews every page before it ships.
- Buyer search map from your sales calls
- Technical fixes on the pages that matter
- Pages published to your CMS
Use clean, stable URLs
Short, readable URLs that follow the section structure, such as /integrations/xero, are easier to manage and share. Decide the pattern once and keep it, because changing URLs later needs redirects.
Worked example · an illustration, not a client result
Tallyroom's structure, before and after
Before the change, comparison pages lived under the blog and integrations had no index page.
| Page type | Before | After |
|---|---|---|
| Comparisons | /blog/tallyroom-vs-timewell | /compare/timewell |
| Integrations | No index; pages linked from one feature page | /integrations index linking every page |
| Use cases | None | /solutions/design-agencies |
Do it yourself
Map your structure
- 1List every page type on your site and its URL pattern.
- 2Check each type has an index page linking all its members.
- 3Count clicks from the homepage to your three most important commercial pages.
- 4Add footer or navigation links where they are buried.
- 5Plan redirects for any URL you decide to change.
Free tool for this: AI crawler access checker
Common mistakes
Commercial pages in the blog
Comparisons and integrations under /blog are hard to find and look temporary.
No index pages
Without an index, members of a page type depend on scattered links.
Changing URLs casually
Every change needs a redirect, or earned links and rankings are lost.
Rather not do it yourself?
Want your SEO foundations handled?
Comppound finds the searches your buyers make, fixes what stops Google reading your site and builds the pages that win them. Our system is AI-native, and a person reviews every page before it ships.
- Buyer search map from your sales calls
- Technical fixes on the pages that matter
- Pages published to your CMS
Questions
A little, mostly for readability. Clarity and stability matter more than stuffing words in.
Either can work. What matters is that key commercial pages are linked somewhere prominent.
Key terms
- Site ArchitectureSite architecture is how a site's pages are organized and linked together, which shapes how visitors and crawlers find and value them.
- Information ArchitectureInformation architecture is how a website's content is organized, labeled and connected, so visitors can find what they need and understand where they are.
- URL SlugA URL slug is the readable last part of a page's address, such as /pricing or /sso-setup, that names the page for people and search engines.
- Breadcrumb NavigationBreadcrumb navigation is a trail of links, such as Home > Integrations > Slack, that shows where a page sits in a site's hierarchy.
- Mega MenuA mega menu is a large dropdown panel in a site's main navigation that shows many links at once, grouped into columns with headings.
- Footer LinksFooter links are links in the bottom section of every page, typically to legal, company, support and secondary pages. They help, but can be abused.
- Orphan PageAn orphan page is a page with no internal links pointing to it, so visitors and crawlers can only reach it through a sitemap, search or a direct URL.
