Solutions · Martech
SEO and AI search for martech
Your buyers do content marketing for a living, and so do your competitors. Every obvious keyword in the category already has ten good pages on it.
What still works is coverage and substance: a page for every integration and alternative a buyer might search, and content with something in it that the other ten pages do not have.
What buyers search
MartechIntegration pages
Martech is bought to fit an existing stack.
email marketing tool that integrates with SalesforceAlternative and comparison pages
Marketers switch tools often and research the switch thoroughly.
Mailchimp alternativesTemplates and examples
Practical, high-volume and a natural place to show the product.
welcome email examplesPages built on your own data
The one thing a competitor cannot copy, and what gets cited.
email open rate benchmarks by industry
What gets in the way
Where it usually goes wrong
Every competitor is good at this
The baseline in martech search is high. An average page does not rank.
A sprawling ecosystem
Hundreds of tools to integrate with and compare against, and most of those pages unwritten.
Buyers ask AI first
Marketers are early adopters of AI assistants, so tool recommendations are increasingly made before a search results page is seen.
Inside martech
Every corner of martech has its own shortlist
Example searches, to show the kind of page each one calls for. Yours come from your own data.
Email and automation
Marketers switch often and search the switch. An alternatives page per competitor, and examples that show your product's output.
- email automation for ecommerce
- drip campaign examples
CRM and sales tools
Bought to fit a stack. Integration pages for every tool a buyer already runs.
- CRM that integrates with Gmail
- HubSpot vs Pipedrive
Analytics and attribution
Sceptical, technical buyers. Method pages that explain how a number is worked out.
- marketing attribution software
- GA4 alternatives
Social and content
Template and calendar searches at volume, and not all of it buyers. The roadmap favours the ones closest to a trial.
- social media scheduling tools
- content calendar template
Every competitor, every kind of page
For each tool a buyer compares you with there are three searches: alternatives, a head-to-head and an integration. The map shows which you hold and which are still open.
Coverage map
Email toolsFilled: live. Tinted: in production. Empty: a search you are missing. Illustrative.
How it runs
From an opening to a published page
Every opening is recorded with what kind it is, the evidence behind it, a recommended action and an estimate of the clicks at stake, which sets its rank.
Find every tool a buyer compares you with
Alternative and integration searches, mapped in full. Openings are ranked by the clicks at stake, so the first pages go where demand already is.
Who buyers compare you with
- Mailchimp
- HubSpot
- Klaviyo
- ActiveCampaign
- Brevo
- Customer.io
Larger means more searches at stake, so those pages come first. Illustrative.
Something original on the page
Where you have data, it goes in. Where you do not, the page is built around specifics, pricing, limits, steps, in place of general advice. Your data is published only with your approval.
A chart only you can publish
From your send dataEmail open rates, by day of the week
Built on your aggregate data, published only with your approval. A drawing, not data.
Coverage, published as clusters
Integration and alternative pages ship as clusters, so there is no competitor or tool a buyer can search without finding you. AI answers for your category's buyer questions are baselined and re-checked monthly.
Named in the answer?
Same questions each monthWe do not promise citations. This is what gets measured. Illustrative.
The searches, statuses and product names on this page are illustrations of what buyers search for. The companies named are not clients or partners of Comppound, and nothing here is client data.
Frequently asked questions
They can spot bad content, whoever wrote it. Drafts go through checks for stock phrasing and unsourced figures, then a person edits them. The test is whether the page is useful to a marketer.
Yes, with your approval of what is published. Aggregate, anonymised product data makes the most citable pages we can write.
Yes. Google Ads management is available standalone or bundled, run by the same team so the two share keyword data.
Other industries
Let's see what this looks like on your site
Book a call, bring your site and your goals, and we'll work out the roadmap together.
