Solutions · HR tech
SEO and AI search for HR tech
HR software is one of the most crowded categories in SaaS search. The broad topics, onboarding, performance reviews, employee engagement, are covered by every vendor and every publisher.
HR buyers do not search only for software categories. They search for the country they operate in, the system they already use, the policy they need to write and the size of team they support. Each of those is a page.
What buyers search
HR techCountry and state pages
Specific, checkable and far less contested than the general term.
parental leave in GermanyTemplates and policies
What an HR manager searches for on the day they need it.
remote work policy templateRole and company-size pages
Buyers filter by headcount before anything else.
HR software for startupsPayroll and HRIS integration pages
A point solution has to fit the system of record.
applicant tracking system that integrates with ADP
What gets in the way
Where it usually goes wrong
Everyone wrote the same guide
Another general article on employee onboarding competes with hundreds of established ones.
Rules differ by country and change
Leave, notice and payroll rules vary by jurisdiction and are revised often, so generic pages are wrong for most readers.
Traffic that is not buyers
Template and definition searches bring employees and students as well as HR leads. Volume alone says little.
Inside HR tech
HR tech is four markets, and each searches differently
Example searches, to show the kind of page each one calls for. Yours come from your own data.
Payroll and employer of record
Buyers compare on country coverage and cost per employee. A page per country, each with the rules that apply, is the core of the roadmap.
- employer of record Germany cost
- Deel alternatives
Recruiting and ATS
Hiring managers search for the document they need today. Templates bring them in, and comparison pages are read before a demo.
- applicant tracking system for small business
- Greenhouse vs Lever
HRIS and core HR
Buyers filter by headcount first. Pages for each company size and each system you connect to do most of the work.
- HRIS for 100 employees
- BambooHR alternatives
Performance and engagement
High search volume, much of it from people who will never buy. Where sign-up data is connected, we see which templates bring buyers and write more of those.
- 360 review template
- employee engagement survey questions
One hub, a page for every country
Leave, notice and payroll rules differ by country, so each country gets its own researched page, linked from one hub. The cluster fills in as pages clear review.
- Live
- In review
- Drafting
- Queued
How it runs
From an opening to a published page
Every opening is recorded with what kind it is, the evidence behind it, a recommended action and an estimate of the clicks at stake, which sets its rank.
Find the searches made before a demo
In HR tech the openings are rarely the head terms. They are a country's rules, a template, a headcount, an integration: narrow searches where a page can still win.
Every empty square is a narrow search with no page. Green is live, amber is ranking on page two.
Sourced, dated and reviewed
A page that states a rule says where it comes from and when it was checked. Each country is researched from its own sources, not adapted from another country's page. A person reviews every page before it ships.
Parental leave in Germany: what employers must provide
This page is information, not legal advice.
A page per country, tracked after it ships
Country and template pages ship as clusters from one brief, and each is tracked in Search Console. Where you connect sign-up or CRM data, pages are compared on the leads they bring: a template that brings ten HR leads is worth more than a definition that brings ten thousand students.
Two ways to judge a page
Where data is connectedWhat is HR? (definition)
VisitsLeadsParental leave in Germany
VisitsLeadsPIP template
VisitsLeads
A drawing of the idea, not data. Leads show only where you connect sign-up or CRM data.
The searches, statuses and product names on this page are illustrations of what buyers search for. The companies named are not clients or partners of Comppound, and nothing here is client data.
Frequently asked questions
We source and date every rule a page states, and put those pages back on the roadmap for review. It is content about the law, not legal advice, and pages say so.
For the broad terms, often not at first. For the long tail of countries, roles, documents and integrations, usually yes, and those pages add up.
Some do and some do not. Every page is tracked in Search Console. Where you connect sign-up or CRM data, we can also see which ones lead to sign-ups or demo requests, and put effort where they do.
Other industries
Let's see what this looks like on your site
Book a call, bring your site and your goals, and we'll work out the roadmap together.
