Solutions · Production layer
You keep the strategy. We take the production.
You already have someone who knows what the site needs. What they do not have is the capacity to produce it, and hiring writers would turn them into a manager.
Comppound works as the production and AI search layer underneath your strategy. Your lead decides direction and owns the relationships inside the company. We turn the plan into published pages.
What buyers search
In-house SEO teamsWhatever your roadmap says
You have done the thinking. We do not redo it.
Your keyword list, in your priority orderGaps we find along the way
Offered as suggestions for your lead to accept or decline.
Openings from weekly Search Console and competitor scansUpdates to existing pages
The work that always loses out to new content.
Pages your team has flagged as decayingAnswer capsules and citation tracking
A remit your team can hand over whole.
A baseline of who AI products name in your category
What gets in the way
Where it usually goes wrong
A plan with no capacity behind it
The roadmap is good and six months behind, because every page waits for the same two people.
Senior time spent on editing
Your most experienced person is correcting freelancer drafts when they should be deciding what to do next.
AI search is nobody's job
Citations in AI answers matter and sit outside everyone's current remit.
Who does what
Your lead keeps strategy and the final say. Everything between the decision and the published page is ours.
- You
You decide
- Strategy
- Priorities
- Us
We produce
- Research
- Briefs
- Drafts
- Editorial review
- You
You sign off
- Only if you want to
- Us
We publish and track
- Your CMS
- Search Console
How it runs
From an opening to a published page
Every opening is recorded with what kind it is, the evidence behind it, a recommended action and an estimate of the clicks at stake, which sets its rank.
A ranked backlog your lead decides on
The weekly scan lists openings in order of the clicks at stake. Your lead approves or dismisses each one, and who decides, who signs off and who publishes is agreed in writing before work starts.
This week's backlog
Your lead decides- Approved
how to reduce SaaS churn
Refresh a declining page
- Approved
churn rate benchmarks
Push into the top results
- Dismissed
customer success job description
Write a new page
- Waiting
churn software pricing
Write a new page
Ranked by the clicks at stake. Nothing is written until it is approved. Illustrative.
Production you do not have to manage
Approved openings are briefed, drafted and reviewed by a person on our side. If your team wants its own sign-off before pages go live, we agree how that works in the roadmap.
Briefed
- Churn pricing
Drafted
- Health score template
- Salesforce integration
Reviewed
- Churn benchmarks
Published
- Gainsight alternatives
- Reduce SaaS churn
Everything on this board is ours to move. Illustrative.
Visible in the portal
The roadmap, what shipped this week and any open questions sit in the client portal, so your lead can report upwards without asking us.
This week · in the portal
- Shipped
- Gainsight alternatives, Reduce SaaS churn (refresh)
- In review
- Churn rate benchmarks
- Waiting on you
- One opening to approve
- Next
- Salesforce integration, Health score template
Enough to report upwards without asking us. Illustrative.
The searches, statuses and product names on this page are illustrations of what buyers search for. The companies named are not clients or partners of Comppound, and nothing here is client data.
Frequently asked questions
No. We will flag openings we find, because the weekly discovery scan turns them up anyway. Your lead decides what to do with them.
Yes. Every page is reviewed by a person on our side first. If you want your own sign-off before publishing, we agree that in the roadmap.
Freelancers give you drafts to manage. This gives you published pages: briefed, drafted, reviewed, linked, published to your CMS and tracked afterwards.
Other solutions
Let's see what this looks like on your site
Book a call, bring your site and your goals, and we'll work out the roadmap together.
