YouTube advertising offers several formats, including skippable in-stream, non-skippable and in-feed video ads. It suits awareness and consideration, and can be targeted by audience, topic or intent signals.
Need help with SEO?
Comppound runs SEO and AI search for SaaS companies. We plan what to publish, produce it with AI, and every page passes automated checks, and a person reviews samples and anything high-risk.
- Published to your site and tracked in Search Console
- One person answers for your account
- Plans from $400 a month, terms from 3 months
Making it work
Hook viewers in the first seconds, lead with the problem, and use a clear call to action. Test a few creatives and measure view rate and downstream conversions, not only views.
Support with organic video
Pair ads with useful videos on your own channel so interested viewers have somewhere to go next, which also supports YouTube SEO.
Common mistakes
Repurposing a long product demo as the ad
Cut a version designed for the short attention window of an ad.
Frequently Asked Questions
Track view-through and engaged-view conversions, plus assisted conversions in analytics.
Keep reading
- Google Ads: Google Ads is Google’s advertising platform for search, YouTube, display, Gmail, Discover and Maps ads, sold mainly through real-time auctions.
- YouTube SEO: YouTube SEO is optimizing videos and channels to appear in YouTube search and recommendations, through relevance, clear metadata and viewer satisfaction.
- Video SEO: Video SEO is optimizing videos and their pages so search engines can find, understand and show them in results, including video features and key moments.
- Retargeting: Retargeting shows ads to people who have already visited your site, used your product or engaged with your content, to bring them back to convert.
- Ad Assets: Ad assets, formerly called ad extensions, add extra links, text, images or contact options to search ads, making them larger and more useful.
- Ad extensions: Ad extensions, now called assets in Google Ads, add extra information to a search ad such as links, calls and callouts.
- Ad group: An ad group is a set of ads and keywords inside a campaign that share a theme and a landing page.
- Ad scheduling: Ad scheduling controls the days and hours your ads run, or adjusts bids for certain times.
