Extensions add details to an ad: extra links to pages, a phone number, short callouts or structured snippets. Google Ads now calls them assets. They make ads larger and more useful, and the format can affect how an ad performs.
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Common types
- Sitelink assets to deeper pages
- Callout assets for short selling points
- Structured snippets for lists such as features
- Call and lead form assets
Use them honestly
Match each asset to the landing page it sends people to, and keep claims accurate and consistent with the site.
Common mistakes
Setting them once and forgetting
Outdated offers in assets cause disapprovals and wasted clicks.
Frequently Asked Questions
No. Google decides when to show them based on expected performance and the ad's position.
Keep reading
- Ad Assets: Ad assets, formerly called ad extensions, add extra links, text, images or contact options to search ads, making them larger and more useful.
- Google Ads: Google Ads is Google’s advertising platform for search, YouTube, display, Gmail, Discover and Maps ads, sold mainly through real-time auctions.
- Sitelinks: Sitelinks are extra links to pages within a site that Google can show beneath a main search result, usually for branded queries.
- Responsive Search Ads: Responsive search ads let you supply up to 15 headlines and 4 descriptions, which Google and Microsoft combine automatically to suit each search.
- Ad group: An ad group is a set of ads and keywords inside a campaign that share a theme and a landing page.
- Ad scheduling: Ad scheduling controls the days and hours your ads run, or adjusts bids for certain times.
- Affiliate Marketing: Affiliate marketing pays outside publishers or partners a commission for customers they refer through tracked links, often as a recurring share in SaaS.
- Click-to-Open Rate: Click-to-open rate is the share of opened emails that got a click, while click rate is clicks divided by delivered emails. Both gauge engagement.
