An AI search audit reviews two things: whether AI systems can access and understand your content, and what they currently say about you. It sits beside a classic SEO audit and reuses much of it.
Need help with SEO?
Comppound runs SEO and AI search for SaaS companies. We plan what to publish, produce it with AI, and every page passes automated checks, and a person reviews samples and anything high-risk.
- Published to your site and tracked in Search Console
- One person answers for your account
- Plans from $400 a month, terms from 3 months
What it covers
- Crawler access rules and server responses for AI user agents
- Whether key content renders without JavaScript
- Clarity of definitions, comparisons and pricing facts
- Entity signals such as organisation schema and consistent profiles
- Results from a prompt set run across the AI tools your buyers use
Turning findings into work
Rank fixes by how many high-value questions they affect. A blocked crawler or a missing product page usually outranks polishing a paragraph.
Common mistakes
Auditing only the prompts
If a bot cannot fetch your pages, no amount of rewriting will help.
Frequently Asked Questions
A full audit once or twice a year, with the prompt set checked more often.
Keep reading
- Prompt set: A prompt set is a fixed list of questions you run through AI search tools on a schedule to measure how you appear.
- AI crawler access control: AI crawler access control is the set of rules, mainly in robots.txt, that decides which AI bots may fetch your pages.
- AI Visibility: AI visibility is how often and how accurately your brand shows up in answers from AI tools like ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews.
- Technical SEO: Technical SEO is the work that lets search engines and AI crawlers fetch, render, understand and index a site's pages without friction.
- Agentic Browsing: Agentic browsing is when an AI model operates a web browser for a user, reading pages, clicking, scrolling and filling in forms to complete a task.
- AI Agents: AI agents are systems where a language model plans and takes actions with tools, such as searching, browsing, filling forms or calling APIs, to finish a task.
- AI Answer Sentiment: AI answer sentiment is how positively, neutrally or negatively AI assistants describe your brand, and which strengths and weaknesses they repeat.
- AI Answer Variability: AI answer variability is the way the same prompt can produce different answers, sources and brand mentions across runs, users, places and time.
