A prompt set is a stable list of questions that represent how buyers ask about your category. Running the same set repeatedly lets you compare results over time, which a one-off check cannot do.
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Building one
Draw prompts from sales calls, support tickets and search queries, and cover the funnel from problem questions to vendor comparisons. Keep a mix of branded and unbranded wording.
Using it well
Record the date, tool and answer for each run, and change the set rarely so trends stay comparable. Add new prompts in batches and note when you did.
Common mistakes
Editing prompts every week
Constant changes make a trend line meaningless.
Only branded prompts
They show how you appear to people who already know you, not whether new buyers find you.
Frequently Asked Questions
Enough to cover your main topics and buyer stages. The right number depends on how wide your category is.
Keep reading
- Prompt Tracking: Prompt tracking is regularly running a fixed set of buyer prompts through AI assistants and recording whether, where and how your brand appears.
- Prompt Volume: Prompt volume is an estimate of how often people ask AI assistants about a topic. No major AI platform publishes it, so every figure is a third-party estimate.
- AI Answer Variability: AI answer variability is the way the same prompt can produce different answers, sources and brand mentions across runs, users, places and time.
- AI Share of Voice: AI share of voice is how often your brand appears in AI answers for a set of prompts, compared with how often your competitors appear.
- Agentic Browsing: Agentic browsing is when an AI model operates a web browser for a user, reading pages, clicking, scrolling and filling in forms to complete a task.
- AI Agents: AI agents are systems where a language model plans and takes actions with tools, such as searching, browsing, filling forms or calling APIs, to finish a task.
- AI Answer Sentiment: AI answer sentiment is how positively, neutrally or negatively AI assistants describe your brand, and which strengths and weaknesses they repeat.
- AI citation gap: An AI citation gap is a question where AI answers cite your competitors but not you.
