Pain Point SEO is a content approach, named and popularised by the agency Grow and Convert, that picks topics by how close the searcher is to buying rather than by how many people search for them. A low-volume search such as a comparison or a search for a tool for a specific job can be worth far more than a popular informational topic, because the people making it are already looking for something to buy.
Need help with SEO?
Comppound runs SEO and AI search for SaaS companies. We plan what to publish, produce it with AI, and every page passes automated checks, and a person reviews samples and anything high-risk.
- Published to your site and tracked in Search Console
- One person answers for your account
- Plans from $400 a month, terms from 3 months
How topics are ranked
- Searches comparing or naming tools, or asking for alternatives: highest priority.
- Searches for a solution to a specific problem the product solves.
- Broader problem-aware searches, where the reader knows the pain but not the solution.
- General educational topics: lowest priority, written only when they support the above.
What the content does differently
The product is part of the answer, shown in context with screenshots and specifics, rather than a banner at the end. The page is judged on the sign-ups or demos it produces.
Keep reading
- Bottom-of-Funnel Content: Content for buyers who are choosing between products, such as comparisons, alternatives, pricing and integration pages, built to turn searches into customers.
- Commercial Intent: Commercial intent marks searches made by people researching a purchase, such as comparisons and “best” lists. For SaaS, they are often the most valuable.
- Money Page: A page whose main job is to turn a visitor into a sign-up, demo request or sale, such as pricing, a comparison or a product page.
- Search Intent: Search intent is the goal behind a search: what the person actually wants to find, learn or do. Pages that match it are the ones that rank.
- Changelog Marketing: Changelog marketing turns a product's release notes into a public, readable record of improvements that shows momentum and gives content for other channels.
- Community-Led Content: Community-led content is created with or by a product's community, such as member guides, AMAs and roundtables, guided by the company but shaped by users.
- Comparison content: Comparison content helps buyers weigh options side by side, such as versus pages, alternatives pages and best-of lists.
- Content Audit: A content audit reviews every page a site has published to decide which to keep, update, merge, redirect or remove, based on quality and performance.
