A healthy link profile looks like it grew from many independent sources. Variety in referring domains, anchor wording, linked pages and link types is what natural attention tends to produce.
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What varies
- Many referring domains, not many links from a few
- Branded, naked-URL and descriptive anchors
- Links to the homepage, guides and tools, not one page
- Followed and nofollow links in a mix
Don't engineer it
Aim to earn varied links by publishing varied useful assets. Manufactured balance can look as artificial as manufactured sameness.
Common mistakes
All links to one money page
A profile pointed at a single commercial URL looks unnatural.
Frequently Asked Questions
No documented target exists. Natural profiles are mostly branded and URL anchors.
Keep reading
- Anchor Text Distribution: Anchor text distribution is the mix of words other sites use when linking to you. A natural mix is mostly brand names and URLs, not repeated exact-match keywords.
- Referring Domains: Referring domains are the number of unique websites that link to your site, counting each linking domain once no matter how many links it sends.
- Link Profile: A link profile is the full set of links pointing to a site, described by who links, to which pages, with what anchor text and attributes.
- Natural Link: A natural link is one that appears without manipulation: someone linked because they wanted to, not because of payment, trades or automation.
- Backlink Analysis: Backlink analysis is reviewing which sites link to a domain, how they link and why, to understand its link profile and find realistic link opportunities.
- Backlink quality: Backlink quality is how much a link is worth, judged by relevance, editorial intent and the trustworthiness of the linking site.
- Broken Link Building: Broken link building means finding links on other sites that point to dead pages, then suggesting your relevant page as a working replacement.
- Citation Flow: Citation Flow is a Majestic metric from 0 to 100 that estimates how much link influence a URL or site has, based on link volume rather than quality.
