Geo-targeting shows ads to people in chosen places. For a SaaS selling in a few markets, it keeps spend where you can serve customers, handle currency and meet legal rules.
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Settings that matter
Platforms offer to target people in a location, people interested in it or both. Choose the setting that matches your intent, since the default may include people merely searching about a place.
Pair with localised pages
Send each market to a page with the right currency, language and compliance details. For organic search, hreflang and local pages play the same role.
Common mistakes
Leaving presence-or-interest on by default
You may pay for clicks from people who can't buy.
Frequently Asked Questions
Yes. Exclusions help when a region is unprofitable or you can't legally serve it.
Keep reading
- Google Ads: Google Ads is Google’s advertising platform for search, YouTube, display, Gmail, Discover and Maps ads, sold mainly through real-time auctions.
- Hreflang: Hreflang is an annotation telling search engines which language or regional versions of a page exist, so each searcher gets the right one.
- Search Localization: Search localization is how engines adjust results to a searcher's country, region and language, and how sites signal which audiences they serve.
- International Keyword Research: International keyword research finds how people search in each target country and language, rather than translating an English keyword list word for word.
- Ad Assets: Ad assets, formerly called ad extensions, add extra links, text, images or contact options to search ads, making them larger and more useful.
- Ad extensions: Ad extensions, now called assets in Google Ads, add extra information to a search ad such as links, calls and callouts.
- Ad group: An ad group is a set of ads and keywords inside a campaign that share a theme and a landing page.
- Ad scheduling: Ad scheduling controls the days and hours your ads run, or adjusts bids for certain times.
