“Tallyroom pricing” is one of the last searches a buyer makes. “Time tracking software pricing” comes earlier, when they are setting a budget. Both are high-value searches, and most SaaS pricing pages answer neither well, because a grid of ticks cannot answer “how much would this cost for a team of twelve”.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itPut the price in words
Alongside the grid, write plain sentences that state what each plan costs, how billing works, what is included and where the limits are. These sentences are what search snippets and AI answers can quote.
Answer the questions buyers ask
Sales and support know the pricing questions. Answer them on the page:
- What happens when I add users mid-term?
- Is there a free plan or trial, and what are the limits?
- What costs extra?
- Can I pay monthly or only yearly?
- What happens to my data if I cancel?
Comppound can do this for you
Want these pages written for you?
Comppound researches, writes and publishes your comparison, alternatives, integration, use-case and pricing pages, checked against competitors on the day. AI-native drafting, and a person reviews every page.
- Gap list of the commercial pages you are missing
- Fair, sourced pages that convert
- Kept current as competitors change
Render it for crawlers
Pricing pages are often built with toggles and scripts. Make sure the prices are in the page's HTML, so crawlers and AI bots can read them. Add SoftwareApplication markup with offers that match the visible prices.
The category pricing guide
A separate guide to what products in your category cost, what drives price up and what is usually charged extra, answers the earlier budgeting search. Be fair about competitors' pricing and date the page.
Worked example · an illustration, not a client result
Tallyroom's pricing questions
Support had answered the same five pricing questions by email for a year. Putting the answers on the page took an afternoon.
| Question from support | Now answered on pricing page |
|---|---|
| Do viewers need a paid seat? | Yes: viewers are free on every plan |
| Is the Xero sync extra? | Yes: included from the Team plan |
| Monthly or annual? | Both, with annual billed upfront |
Do it yourself
Make pricing answer questions
- 1Collect the pricing questions from sales and support.
- 2Write a two-sentence summary of each plan in words.
- 3Add an FAQ answering the real questions.
- 4View the page source and confirm prices are in the HTML.
- 5Add matching SoftwareApplication markup and validate it.
Free tool for this: AI crawler access checker
Common mistakes
“Contact us” for every plan
Hiding all prices sends price-searching buyers to competitors and review sites that guess.
Prices only in images or scripts
Crawlers and AI bots may not see them, so they cannot quote them.
A category guide that only praises you
Budget-setting buyers want the whole market. A one-sided guide is not trusted.
Rather not do it yourself?
Want these pages written for you?
Comppound researches, writes and publishes your comparison, alternatives, integration, use-case and pricing pages, checked against competitors on the day. AI-native drafting, and a person reviews every page.
- Gap list of the commercial pages you are missing
- Fair, sourced pages that convert
- Kept current as competitors change
Questions
Often not exactly, but you can say how it is priced and what it starts from, which answers more than “contact us”.
It should rank for searches with your brand and “pricing”. If a review site outranks you there, the page usually lacks clear text.
Key terms
- Pricing PageA pricing page lists a product's plans and prices, helping buyers pick the right option. It is often one of a SaaS site's most visited commercial pages.
- Pricing KeywordsPricing keywords are searches about cost, such as “[product] pricing” or “how much does a CRM cost”. They come from buyers budgeting or comparing plans.
- Plan Comparison TableA plan comparison table lays out a product's pricing tiers in columns and their features in rows, so buyers can see exactly what each plan includes.
- SoftwareApplication SchemaSoftwareApplication schema describes an app with name, category, operating system, price and ratings, and can make it eligible for a software app rich result.
- Anchor PricingAnchor pricing presents a reference price, often a higher plan or original price, that shapes how buyers judge the value of the prices shown next to it.
- Free TrialA time-limited period in which a prospect can use a paid SaaS product without charge, usually 7 to 30 days, before choosing whether to subscribe.
