Feature pages are often named after internal product terms nobody searches for: “Smart Ledger”, “FlowSync”. Buyers search for the job: “automatic invoices from timesheets”. A feature page can rank and convert when it is built around that job.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itName it after the job
Find the search a buyer makes for what the feature does. Use those words in the title, H1 and opening. Keep your product name for the feature in the body if you like.
Show it working
Use real screenshots or a short video of the feature doing the job. Walk through one realistic scenario from start to finish.
Comppound can do this for you
Want these pages written for you?
Comppound researches, writes and publishes your comparison, alternatives, integration, use-case and pricing pages, checked against competitors on the day. AI-native drafting, and a person reviews every page.
- Gap list of the commercial pages you are missing
- Fair, sourced pages that convert
- Kept current as competitors change
Answer the buyer's questions
A buyer reading a feature page usually wants to know:
- What it does and does not do
- Which plans include it
- What it works with
- How long it takes to set up
- How it compares with doing it by hand or with a competitor
Link it into the site
Link from the feature page to the relevant use cases, integrations and comparisons, and from those back to it. Feature pages are often the bridge between guides and pricing.
Worked example · an illustration, not a client result
Tallyroom's “Auto-Invoice” page
The rename moved the feature page from ranking for nothing to appearing for the job searches buyers made.
| Part | Before | After |
|---|---|---|
| Title | Auto-Invoice | Tallyroom | Create invoices from timesheets automatically | Tallyroom |
| Opening | Meet Auto-Invoice, our newest feature | Tallyroom turns approved hours into draft invoices, so nobody retypes timesheets |
| Limits | None | Expenses are not included yet |
Do it yourself
Rewrite one feature page
- 1Pick the feature closest to why customers buy.
- 2Find the search a buyer makes for the job it does.
- 3Retitle and rewrite the opening around that search.
- 4Add one scenario walkthrough with screenshots.
- 5Answer the five buyer questions and add links.
Free tool for this: SERP snippet preview, Draft quality check
Common mistakes
Internal names as titles
Nobody searches for your branded feature name until they already know it.
Features without context
A list of capabilities does not show how the job gets done.
Hiding plan limits
Buyers find out anyway. Say which plans include it.
Rather not do it yourself?
Want these pages written for you?
Comppound researches, writes and publishes your comparison, alternatives, integration, use-case and pricing pages, checked against competitors on the day. AI-native drafting, and a person reviews every page.
- Gap list of the commercial pages you are missing
- Fair, sourced pages that convert
- Kept current as competitors change
Questions
One page for each feature buyers search for. Minor features can be sections on a broader page.
Where buyers ask real questions about the feature, yes.
Key terms
- Landing PageA landing page is the page a visitor arrives on from a search, ad or link. In marketing, it usually means a page built around one offer and one action.
- Value PropositionA value proposition is a short, clear statement of what a product does, who it is for and why it is a better choice than the alternatives.
- Jobs-to-Be-Done KeywordsJobs-to-be-done keywords describe the task a buyer is trying to get done, like “automate invoice reminders”, rather than the product category that does it.
- Title TagA title tag is the HTML element that names a page. Google often uses it as the clickable headline in search results, so it shapes both ranking and clicks.
- Solution-Aware SearchesSolution-aware searches come from people who know the type of solution they need, like “employee scheduling software”, and are now choosing among options.
