People search “what is” for every term in your category, and AI assistants answer those questions by quoting clear definitions. A glossary is a natural way to answer them, and each page can link the reader to the product pages where the term matters.
Most glossaries fail because each entry is two sentences long. Short entries rarely rank and give readers nowhere to go.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itChoose the terms
List the terms your buyers meet while evaluating your category: concepts, metrics, methods and jargon. Prioritise terms your product relates to, and terms that appear in your sales conversations. Check which are searched, but include important terms even when demand is small.
Write each entry as a small page
A glossary entry that ranks usually has:
- A one-sentence definition at the top, written to be quoted
- A fuller explanation of what it means in practice
- A worked example from your category
- Common mistakes or misunderstandings
- Links to related terms and to the guides and product pages where it matters
Comppound can do this for you
Want the content produced for you?
Comppound writes the briefs, drafts with AI, adds the proof only your team has and has a person review every page before it goes live. You approve; we publish and keep it current.
- Briefs built from real searches
- Human review on every page
- A steady publishing rhythm, every month
Mark it up and link it
Use DefinedTerm markup and a glossary index linked from the footer. Link to glossary entries from guides whenever a term first appears, and link from entries to the most relevant commercial page. The glossary becomes a web of links that helps both readers and crawlers.
Worked example · an illustration, not a client result
One Tallyroom glossary entry
Tallyroom's entry for “billable utilisation” followed the same template as every other entry and linked into the product where it fitted.
| Part | Content |
|---|---|
| Definition | The share of a person's working hours that can be billed to clients |
| In practice | Why agencies watch it, and what pulls it down |
| Example | A designer's week, worked through |
| Mistakes | Counting internal meetings as billable |
| Links | Billable rate calculator; utilisation reports in Tallyroom |
Do it yourself
Start your glossary
- 1List forty terms your buyers meet in your category.
- 2Mark the twenty most connected to your product.
- 3Write a template with definition, practice, example, mistakes and links.
- 4Write the first ten entries in full.
- 5Link to them from your existing guides where each term first appears.
Free tool for this: Draft quality check, SERP snippet preview
Common mistakes
Two-line entries
A definition with nothing else rarely ranks and gives readers no reason to stay.
Terms with no link to the product
Defining every marketing word brings readers who will never buy. Stay close to your category.
An orphaned glossary
If nothing links to the entries, they will not be found. Link from guides and the footer.
Rather not do it yourself?
Want the content produced for you?
Comppound writes the briefs, drafts with AI, adds the proof only your team has and has a person review every page before it goes live. You approve; we publish and keep it current.
- Briefs built from real searches
- Human review on every page
- A steady publishing rhythm, every month
Questions
One page per term, linked from an index, so each can rank for its own search.
Clear, quotable definitions are a common source for “what is” questions in AI answers.
Key terms
- Glossary PagesGlossary pages define the terms of an industry, one page or section per term, to answer definition searches and build topical coverage around a product.
- DefinedTerm SchemaDefinedTerm schema marks up a word or phrase with a formal definition, and DefinedTermSet groups terms into a glossary, vocabulary or taxonomy.
- Informational IntentInformational intent describes searches made to learn something, like how-to and what-is questions, rather than to buy, compare or reach a specific site.
- Internal LinkingInternal linking is linking from one page on your site to another. It helps search engines find and understand pages and guides readers to the next step.
- Answer CapsuleAn answer capsule is a short, self-contained passage that directly answers a question, placed right after the heading that asks it, so AI and readers can lift it whole.
