Retention
Net revenue retention calculator
Enter the recurring revenue a group of customers started with and how it changed. The calculator gives net and gross revenue retention.
Net revenue retention
104%
- Gross revenue retentionLeaves expansion out
- 92%
How to read the result
Above 100% means the customers you already had are worth more than they were, before any new sale. Below 100% means new sales first have to refill what leaked.
Read it beside gross retention. A high NRR built on a few large expansions can sit on top of heavy churn that gross retention will show.
The formula
RetentionNRR = (starting MRR + expansion − contraction − churn) ÷ starting MRR.
GRR leaves expansion out.
Frequently asked questions
No. Retention follows a fixed group of customers from the start of the period. Revenue from customers who joined during the period is left out.
Usually twelve months. Use the same period every time you report it.
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