Service markup, from schema.org, gives machines a clear description of a service: what it is, who provides it, where it is available and what category it falls under. It is useful for agencies and professional services as an entity signal.
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What to include
- name and description of the service
- provider linking to your Organization entity
- areaServed and serviceType
- url of the page that describes it
Set expectations
Google does not document a dedicated rich result for Service. The markup is still a valid way to clarify what a page is about and to connect it to your organisation.
Common mistakes
Expecting a visible enhancement
It clarifies meaning for machines. It does not promise a special display.
Frequently Asked Questions
Software products fit SoftwareApplication better. Service suits work done by people, such as consulting.
Keep reading
- Schema.org: Schema.org is the shared vocabulary of types and properties that search engines use to read structured data about pages, products, people and organizations.
- Organization Schema: Organization schema describes a company in structured data: name, logo, URL, contact details and official profiles, usually placed on the homepage.
- LocalBusiness Schema: LocalBusiness schema describes a business with a physical location customers visit, including its address, hours, phone and geographic coordinates.
- SoftwareApplication Schema: SoftwareApplication schema describes an app with name, category, operating system, price and ratings, and can make it eligible for a software app rich result.
- AggregateRating: AggregateRating summarizes many reviews as an average score and count, and is the markup behind star ratings shown in some Google search results.
- Author Markup: Author markup identifies who wrote a piece of content using the author property, linking articles to a Person or Organization with a profile URL.
- ContactPoint schema: ContactPoint schema describes how to reach an organisation, such as a customer support phone number or email.
- Course Schema: Course schema describes an educational course with name, description and provider. Google phased out its course info rich result in 2025.
Sources
