An SEO roadmap turns a strategy into a schedule. It lists the technical fixes, new pages, refreshes and links work planned for a period, puts them in priority order, and says what each is meant to achieve. A good roadmap is specific enough that anyone can check at the end of the quarter whether the work was done.
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Comppound runs SEO and AI search for SaaS companies. We plan what to publish, produce it with AI, and every page passes automated checks, and a person reviews samples and anything high-risk.
- Published to your site and tracked in Search Console
- One person answers for your account
- Plans from $400 a month, terms from 3 months
What goes in it
- Technical fixes that block crawling, indexing or rendering, first.
- Commercial pages to build, such as comparisons, alternatives and integrations.
- Supporting content for each cluster on the topical map.
- Pages to refresh or merge because they have slipped.
- How results will be read: which pages, which actions, which report.
How often to revisit it
Quarterly suits most SaaS teams: long enough for pages to be indexed and start ranking, short enough to change course when the product or the market moves.
Frequently Asked Questions
One person who can say no. Whether that is an in-house lead or an agency, the roadmap fails when every team adds requests and nobody sets the order.
Keep reading
- Topical Map: A plan of every topic and subtopic a site should cover to be seen as an authority on its subject, with how the pages link together.
- SaaS SEO: Search engine optimisation for software companies: getting the pages buyers search for while they evaluate tools to rank in Google and be cited in AI answers.
- Content Refresh: A content refresh is a substantial update to an existing page so it stays accurate, complete and competitive for the searches it targets.
- Keyword Mapping: Keyword mapping assigns each target search, or group of searches with the same intent, to one page on your site, so pages don't compete with each other.
- Acquisition Channel: A route through which a company finds new customers, such as organic search, paid ads, referrals, partners or outbound sales. Each has its own costs and limits.
- Annual Recurring Revenue: The yearly value of a SaaS company's active subscription contracts, excluding one-off fees. The headline size metric for most subscription businesses.
- Average Contract Value: The average annual value of a customer contract, excluding one-off fees. It shapes which sales motion and acquisition channels a SaaS company can afford.
- Average revenue per account: Average revenue per account is recurring revenue divided by the number of paying accounts.
