A roundup gathers contributions from several people or sources, such as experts answering one question or a curated list of tools. Contributors often share the post, which gives it reach you could not get alone.
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Making one worth reading
Ask one sharp question, invite relevant people, edit answers for clarity and add your own synthesis at the top. A bare pile of quotes adds little.
Handling contributors
Be clear about how you will use their words, credit them correctly and let them know when it goes live.
Common mistakes
Chasing big names with no relevance
Better a few experts who really know the topic than a famous list that adds nothing.
Frequently Asked Questions
They can, mostly through contributors sharing, but the links are only as good as the audiences behind them.
Keep reading
- Expert Roundups: An expert roundup collects short answers from many experts on one question. Contributors often share and link to it, which made it a link tactic.
- Listicle: A listicle is an article organized as a numbered or bulleted list, such as "10 tools for X", popular because it is easy to skim and match to search queries.
- Subject Matter Expert Interviews: SME interviews are structured conversations with experts, inside or outside a company, used to gather the experience and detail that make content credible.
- Content promotion: Content promotion is the work of getting published content in front of its audience through email, social, communities, partners and paid channels.
- Brand Voice: Brand voice is the consistent personality in a company's writing, how it sounds across content, product and support, while tone adapts to each situation.
- Buyer's Guide: A buyer's guide helps someone choose a type of product: what to look for, what to ask vendors and how options differ. For SaaS it targets people who know they need a tool but not which one.
- Case Study: A case study tells how a real customer used a product to solve a specific problem, with the situation, approach and results, as evidence for buyers.
- Checklist Content: Checklist content turns a process into a list of steps someone can tick off, such as a site migration checklist. It matches searches from people who are about to do the task.
