In Google Analytics 4 every measurement is an event, and page_view is the one sent when a page loads. Single-page apps that change content without a full reload need extra setup, because the browser history changing is what triggers a new page view there.
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What it is used for
Page views count how often pages are seen, and they feed reports on landing pages, content popularity and paths through the site. They show attention, not value, so pair them with conversion events.
Common problems
- Duplicate page views from two tags on the same page
- Missing page views on single-page apps without history change tracking
- Internal staff traffic inflating counts without a filter
- Consent banners blocking the tag for some visitors
Frequently Asked Questions
No. A session is a group of interactions by one visitor in a period, and it can contain many page views.
Keep reading
- Analytics event: An analytics event is a recorded interaction, such as a page view, click, sign-up or download. In GA4 every interaction is stored as an event with parameters.
- Key event: A key event is a GA4 event you flag as important to your business, such as a demo request. Google renamed GA4 conversions to key events in 2024.
- GA4 Explorations: GA4 Explorations are custom analysis reports for funnels, paths, segments and cohorts that go beyond GA4's standard reports.
- Internal traffic filter: An internal traffic filter excludes your own team's visits from analytics so they don't distort the numbers.
- Active user: An active user is a person GA4 counts as having engaged with your site or app in a period. It is the default user metric in most GA4 reports.
- Annotation: An annotation is a dated note on an analytics chart that records an event, such as a release, tracking change or algorithm update, so trends are read correctly.
- Average engagement time: Average engagement time is how long a page or app was in the foreground for users, on average. GA4 reports it per active user and per session.
- Conversion Rate: The share of visitors or sessions that complete a goal, such as a sign-up or demo request. The link between search traffic and new customers.
