An outreach email is how you introduce something to a person who might care: a journalist, a blogger, a resource-page editor. It works when it is relevant, brief and clear about why the recipient would want it.
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What a good one does
- Shows you read their work and why yours fits
- States the value in a sentence or two
- Makes one clear, easy ask
- Is honest about who you are
Follow up once
A single polite follow-up after a few days is reasonable. Repeated nudges damage your reputation and your sending domain.
Common mistakes
Mass templates with a swapped name
Editors spot them instantly and ignore them.
Frequently Asked Questions
Paid links must be marked with rel=sponsored under Google's guidance, and offering them risks your site. Pitch value instead.
Keep reading
- Blogger Outreach: Blogger outreach is contacting writers, editors and site owners to tell them about a resource, story or expert that could be useful to their readers.
- Link Building: Link building is the work of getting other relevant sites to link to yours, by creating things worth citing and asking the right people to cite them.
- Digital PR: Digital PR is earning online press coverage, and the links and mentions that come with it, by pitching journalists stories, data, and expert commentary.
- Journalist Request Platforms: Journalist request platforms send reporters' requests for expert sources to subscribers, who pitch answers and may be quoted and linked.
- Authority Score: Authority Score is a Semrush metric from 1 to 100 that grades a site or page using link, traffic and spam signals. Google does not use it.
- Backlink: A backlink is a link from another website to a page on yours. Search engines use backlinks to find pages and as one signal of which pages are worth ranking.
- Citation Building: Citation building means listing a business in directories and data sources. Useful for local and niche visibility; poor directories add nothing.
- Co-Marketing Links: Co-marketing links come from joint campaigns with partner companies, such as shared reports, webinars and guides that both sides publish.
