A link roundup is a recurring post, usually weekly or monthly, in which a blogger, publication or newsletter links to recent content they found worth reading on a topic. For a site trying to earn links, roundups are a natural fit: the curator is actively looking for good new content, and a link from a niche roundup comes with relevant context and readers. It differs from an expert roundup, where many people contribute quotes to one post.
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How to get included
Find roundups that actually cover your topic and are still published, then read a few issues to see what they pick. Send the curator a short note when you have something that fits, explaining in a sentence why their readers would want it. One relevant piece offered at the right time beats a mass pitch.
"weekly roundup" saas marketing
intitle:"link roundup" product management
"this week's links" devopsWhere it fits
Roundups suit content that is new and substantial: original research, a detailed guide, a useful tool. They rarely link to product pages. Treat them as one channel among several for distributing new content, not a volume link tactic.
Example
One pitch to the right newsletter
A fictional analytics tool, Tallyroot, publishes a teardown of how product teams define activation. Instead of emailing dozens of sites, the team sends the piece to two product newsletters with weekly link sections. One includes it, which brings readers from the right audience and a link from a page in their niche.
Common mistakes
Pitching roundups that no longer run
Many roundups stop quietly. Check the date of the latest issue first.
Paying for inclusion without disclosure
Paid placements that pass ranking credit break Google's link spam policy. Sponsored slots should use rel="sponsored".
Frequently Asked Questions
A link roundup curates links to existing content. An expert roundup collects new quotes from several people for one post.
A link from an active, relevant roundup is a normal editorial link. Roundups that link to anything for a fee are not.
Keep reading
- Expert Roundups: An expert roundup collects short answers from many experts on one question. Contributors often share and link to it, which made it a link tactic.
- Blogger Outreach: Blogger outreach is contacting writers, editors and site owners to tell them about a resource, story or expert that could be useful to their readers.
- Editorial Link: An editorial link is one a writer or editor chose to include because the destination was useful, without payment, trade or a requirement to link.
- Content Distribution: Content distribution is the work of getting published content in front of its intended audience through search, email, social, communities, partners and sales.
- Anchor Text Distribution: Anchor text distribution is the mix of words other sites use when linking to you. A natural mix is mostly brand names and URLs, not repeated exact-match keywords.
- Backlink Analysis: Backlink analysis is reviewing which sites link to a domain, how they link and why, to understand its link profile and find realistic link opportunities.
- Backlink quality: Backlink quality is how much a link is worth, judged by relevance, editorial intent and the trustworthiness of the linking site.
- Broken Link Building: Broken link building means finding links on other sites that point to dead pages, then suggesting your relevant page as a working replacement.
