Keyword placement is about making the topic clear in the spots readers and search engines look first. The aim is clarity, not repetition.
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Where it counts
- The title tag and the H1
- The first paragraph
- At least one subheading where it fits
- The URL slug
- Image alt text, where it describes the image
Stop when it reads oddly
If a sentence sounds forced, rewrite it. Use natural variants and related terms instead of repeating the same phrase.
Common mistakes
Chasing a density target
No ideal percentage is documented, and forcing one produces awkward text.
Frequently Asked Questions
As often as natural writing about the topic requires, and no more.
Keep reading
- Primary Keyword: A primary keyword is the main search a page is built to rank for. It shapes the title, H1, URL and the angle of the content.
- Keyword Stuffing: Keyword stuffing is loading a page with repeated keywords or lists of terms to manipulate rankings. Google treats it as spam.
- Keyword Density: Keyword density is how often a keyword appears relative to a page's total words. It was once tracked closely and is now considered an outdated metric.
- On-Page SEO: On-page SEO is everything you change on a page itself, from the title and headings to the body copy and internal links, to help it rank for a search.
- Above the Fold: Above the fold is the part of a page visible before scrolling. It decides first impressions and whether a visitor sees the answer or a wall of ads.
- AI-Assisted Writing: AI-assisted writing uses language models to help research, outline, draft or edit content. Google judges the result on quality, not on how it was made.
- Anchor Text: Anchor text is the clickable text of a link. It tells readers and search engines what to expect on the page the link points to.
- Answer-First Writing: Answer-first writing puts a direct, complete answer to the reader's question at the start of a page or section, then adds context and detail.
