Labeling means giving every keyword an intent tag, such as informational, commercial, transactional or navigational, based on what actually ranks. The label decides the page type, tone and call to action.
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Labeling by the results
Look at the top results. Guides signal informational intent, comparison pages signal commercial, and product or pricing pages signal transactional. Let the results overrule your assumption.
Scaling it
Tools and language models can pre-label large lists, but spot-check a sample, since mixed-intent searches are easy to get wrong.
Common mistakes
Labeling from the keyword text alone
The same words can mean different things in different markets. Check the results page.
Frequently Asked Questions
Yes. Mixed-intent searches exist, and the results page usually shows which mix Google expects.
Keep reading
- Search Intent: Search intent is the goal behind a search: what the person actually wants to find, learn or do. Pages that match it are the ones that rank.
- Informational Intent: Informational intent describes searches made to learn something, like how-to and what-is questions, rather than to buy, compare or reach a specific site.
- Commercial Intent: Commercial intent marks searches made by people researching a purchase, such as comparisons and “best” lists. For SaaS, they are often the most valuable.
- Transactional Intent: Transactional intent is when a searcher is ready to act now, such as signing up, buying or booking, often signaled by words like “free trial” or “pricing”.
- Average Position: Average position is Search Console's average of your highest ranking in search results, weighted by impressions. It is easy to misread when aggregated.
- Business Potential Score: A business potential score rates how naturally a keyword's topic lets you present your product, often 0 to 3, so research favors searches that lead to sales.
- Competitor Keyword Research: Competitor keyword research studies which searches competitors rank for and which pages drive their traffic, to find gaps and openings in your coverage.
- CPC as a demand signal: Cost per click can hint at commercial value, since advertisers pay more for searches that lead to sales.
