An internal link audit maps the links within your site, then checks where authority flows, which important pages are under-linked and whether anchor text describes the target.
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Comppound runs SEO and AI search for SaaS companies. We plan what to publish, produce it with AI, and every page passes automated checks, and a person reviews samples and anything high-risk.
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What to check
- Pages with no internal links in
- Key pages buried deep in the structure
- Generic anchors such as click here
- Broken or redirected internal links
- Links to pages you would rather not rank
Acting on it
Add links to priority pages from relevant, strong pages, fix breakages, and set a rule so new content links out and gets linked in at publication.
Common mistakes
Linking everything to everything
Indiscriminate links dilute meaning. Link where it helps the reader.
Frequently Asked Questions
Site crawlers such as Screaming Frog or Sitebulb export link data you can analyse.
Keep reading
- Internal Linking: Internal linking is linking from one page on your site to another. It helps search engines find and understand pages and guides readers to the next step.
- Orphan Page: An orphan page is a page with no internal links pointing to it, so visitors and crawlers can only reach it through a sitemap, search or a direct URL.
- Anchor Text: Anchor text is the clickable text of a link. It tells readers and search engines what to expect on the page the link points to.
- Crawl Depth: Crawl depth is how many links a crawler has to follow from a starting page, usually the homepage, to reach a given URL. Audit tools use it to spot buried pages.
- Anchor Text Distribution: Anchor text distribution is the mix of words other sites use when linking to you. A natural mix is mostly brand names and URLs, not repeated exact-match keywords.
- Backlink Analysis: Backlink analysis is reviewing which sites link to a domain, how they link and why, to understand its link profile and find realistic link opportunities.
- Backlink quality: Backlink quality is how much a link is worth, judged by relevance, editorial intent and the trustworthiness of the linking site.
- Broken Link Building: Broken link building means finding links on other sites that point to dead pages, then suggesting your relevant page as a working replacement.
