Editorial guidelines set what good looks like for your content: voice, structure, sourcing, review steps and what you will not publish. They keep quality consistent as more people write and give readers and search engines a clear sign of editorial care.
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What they cover
- Voice, tone and words to avoid
- How claims are sourced and facts are checked
- Who reviews what before publishing
- How and when content is updated or corrected
- Disclosure rules for sponsored or AI-assisted work
Make them visible
A short public summary of how you create content supports trust. Keep the detailed version internal and enforce it in practice.
Common mistakes
A document no one follows
Build the rules into briefs, checklists and review steps.
Frequently Asked Questions
A one-page version is enough. It saves rework as soon as a second writer joins.
Keep reading
- Style Guide: An editorial style guide sets the rules for how a company writes: spelling, grammar, terminology, formatting, tone and how to refer to the product.
- Editorial Review: Editorial review is the checking of content before publication for accuracy, clarity, structure, style and fit with the brief, usually in several passes.
- Fact-Checking: Fact-checking verifies every factual claim in content, including statistics, quotes, dates and product details, against primary sources before publishing.
- Content Governance: Content governance is the set of rules and ownership that decide who can create, approve, change and retire content, keeping a site accurate and consistent.
- Changelog Marketing: Changelog marketing turns a product's release notes into a public, readable record of improvements that shows momentum and gives content for other channels.
- Community-Led Content: Community-led content is created with or by a product's community, such as member guides, AMAs and roundtables, guided by the company but shaped by users.
- Comparison content: Comparison content helps buyers weigh options side by side, such as versus pages, alternatives pages and best-of lists.
- Content Audit: A content audit reviews every page a site has published to decide which to keep, update, merge, redirect or remove, based on quality and performance.
