DebugView displays the events and parameters sent from a device in debug mode, moment by moment. It is the quickest way to confirm that a new event fires once, at the right time, with the right values.
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Turning it on
Use Tag Assistant or GTM preview, or the GA4 debug extension, to enable debug mode on your browser, then open DebugView in GA4 admin to watch the stream.
What to check
- The event name matches your tracking plan
- Parameters are present and correctly typed
- The event fires once, not twice
- Conversions flagged as key events register
Common mistakes
Testing only on your own browser
Ad blockers, consent settings and mobile layouts can change what fires for real users.
Frequently Asked Questions
Debug events appear in DebugView and you can filter test traffic out of standard reports.
Keep reading
- Google Analytics 4: Google’s current web and app analytics product, which records visits and actions as events and reports where visitors come from and what they do.
- Google Tag Manager: Google Tag Manager is a free tool for deploying and managing analytics and marketing tags on a site without editing code for every change.
- Analytics event: An analytics event is a recorded interaction, such as a page view, click, sign-up or download. In GA4 every interaction is stored as an event with parameters.
- Key event: A key event is a GA4 event you flag as important to your business, such as a demo request. Google renamed GA4 conversions to key events in 2024.
- Assisted conversions: Assisted conversions count conversions where a channel appeared in the path but was not the final touch, showing its supporting role.
- Attribution window: An attribution window is the period after an interaction during which a conversion can still be credited to it.
- Bot traffic: Bot traffic is automated visits that inflate analytics and skew conversion rates unless filtered out.
- Channel grouping: Channel grouping sorts traffic sources into buckets like Organic Search, Paid Search, Email and Referral using rules based on source, medium and campaign.
