By looking at where competitors get their links, you learn which sites cover your market, which of their assets attract attention and which linking opportunities are open to you too.
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What to look for
- Domains that link to several competitors but not you
- The competitor pages that earn the most links
- Types of content that attract citations
- Resource pages and lists you could be added to
Turning it into action
Sort the opportunities by how realistic they are. Some links come from relationships or paid placements you should not copy, so filter before you pitch.
Common mistakes
Copying every link
Many competitor links are low quality or paid. Replicate only the ones that are earnable.
Frequently Asked Questions
Backlink tools such as Ahrefs, Semrush and Moz offer link-intersect or gap reports.
Keep reading
- Link Intersect: Link intersect analysis finds sites linking to several of your competitors but not to you, revealing realistic link prospects.
- Backlink: A backlink is a link from another website to a page on yours. Search engines use backlinks to find pages and as one signal of which pages are worth ranking.
- Referring Domains: Referring domains are the number of unique websites that link to your site, counting each linking domain once no matter how many links it sends.
- Linkable Asset: A linkable asset is a page designed to be worth citing, such as original research, a free tool or a reference guide, that others link to naturally.
- Anchor Text Distribution: Anchor text distribution is the mix of words other sites use when linking to you. A natural mix is mostly brand names and URLs, not repeated exact-match keywords.
- Backlink Analysis: Backlink analysis is reviewing which sites link to a domain, how they link and why, to understand its link profile and find realistic link opportunities.
- Backlink quality: Backlink quality is how much a link is worth, judged by relevance, editorial intent and the trustworthiness of the linking site.
- Broken Link Building: Broken link building means finding links on other sites that point to dead pages, then suggesting your relevant page as a working replacement.
