Teams often try to make the homepage rank for everything. In practice a SaaS homepage ranks for your brand name and, at best, a broad category search. Its SEO job is different: state clearly what the company sells and to whom, and link to the pages that answer specific searches.
Short on time? Comppound does this work for SaaS companies. AI-native, and a person reviews every page.
Have us do itSay what you sell in plain words
The H1 and first paragraph should name the category and the buyer in terms they would search for. A homepage that opens with an abstract slogan gives search engines and assistants nothing to work with.
Link to everything important
The homepage usually has the most links pointing at it. Use that by linking prominently to key use cases, integrations, comparisons and pricing. Those links help deeper pages rank.
Comppound can do this for you
Want these pages written for you?
Comppound researches, writes and publishes your comparison, alternatives, integration, use-case and pricing pages, checked against competitors on the day. AI-native drafting, and a person reviews every page.
- Gap list of the commercial pages you are missing
- Fair, sourced pages that convert
- Kept current as competitors change
Mark up the company
Add Organization markup with your logo and sameAs links, and keep the page's description consistent with your other profiles.
Worked example · an illustration, not a client result
Tallyroom's homepage opening
The rewrite kept the brand feel but made the category and buyer explicit.
| Part | Before | After |
|---|---|---|
| H1 | Work, beautifully measured | Time tracking and invoicing for small agencies |
| Opening | A new way to see your team's time | Track hours against client budgets and invoice from approved time, with Xero and QuickBooks sync |
| Links | Product tour only | Use cases, integrations, comparisons, pricing |
Do it yourself
Check your homepage
- 1Read only your H1 and first paragraph. Do they name the category and buyer?
- 2Rewrite them if not.
- 3Add links to your top use-case, integration, comparison and pricing pages.
- 4Add or check Organization markup.
- 5Ask an assistant “what does [your company] do?” and compare with your opening.
Free tool for this: SERP snippet preview
Common mistakes
Slogans instead of descriptions
Clever lines leave search engines and buyers guessing.
Targeting every keyword on the homepage
Specific searches need specific pages. The homepage should link to them.
Hiding links in menus only
Body links from the homepage carry more weight and help readers.
Rather not do it yourself?
Want these pages written for you?
Comppound researches, writes and publishes your comparison, alternatives, integration, use-case and pricing pages, checked against competitors on the day. AI-native drafting, and a person reviews every page.
- Gap list of the commercial pages you are missing
- Fair, sourced pages that convert
- Kept current as competitors change
Questions
It can, if that is genuinely what you are. Specific variations belong on their own pages.
Long enough to explain what you sell, for whom, and where to go next.
Key terms
- Hero SectionThe hero section is the first full-width block at the top of a page, usually holding the main headline, a supporting line, a visual and the primary CTA.
- Value PropositionA value proposition is a short, clear statement of what a product does, who it is for and why it is a better choice than the alternatives.
- Organization SchemaOrganization schema describes a company in structured data: name, logo, URL, contact details and official profiles, usually placed on the homepage.
- Internal LinkingInternal linking is linking from one page on your site to another. It helps search engines find and understand pages and guides readers to the next step.
- Branded KeywordsBranded keywords are searches that include a company or product name, such as “Acme pricing”. They signal strong intent and need their own tracking.
- PositioningHow a product is defined against the alternatives in a buyer's mind: what it is, who it is for, and why it is the better choice for them.
