Google Discover is a feed of articles, videos and other content shown to users in the Google app, on the Google homepage on mobile, and in some Android launchers, without them typing a query. It is personalized based on interests Google infers from activity. It was called the Google Feed until 2018. Traffic from Discover can be large but unpredictable, and Google reports it separately in Search Console.
How content gets into Discover
There is nothing to submit. Indexed content that meets Google's content policies is eligible. Google's guidance highlights a few practices that improve the chance of appearing.
- Large, high-quality images at least 1200 pixels wide
- Allowing large previews with max-image-preview:large or AMP
- Titles that describe the content, without clickbait
- Timely content or content with a unique perspective
- Avoiding misleading tactics that inflate interest
<meta name="robots" content="max-image-preview:large">Why traffic is volatile
Discover depends on interest matching and freshness, so a post can get a burst of traffic and then fall away within days. Google says Discover traffic is less predictable than search, and it is affected by core updates too. Treat it as a bonus channel rather than a base.
Discover for B2B
Discover tends to favor news, consumer topics and timely pieces. B2B SaaS content can appear when it is timely or broadly interesting, such as original research or commentary on industry events, but steady evergreen how-to content rarely gets much Discover traffic.
Example
A spike from original data
Hypothetical remote work tool Deskmarrow publishes a report on meeting load using anonymized product data. The article uses a strong, accurate headline and a large original chart. Search Console's Discover report shows a few days of strong traffic, then a quick decline, which is the expected pattern.
Common mistakes
Writing clickbait titles
Google's Discover policies discourage misleading or sensational titles, and readers bounce when the content does not deliver.
Questions
Discover is mainly a mobile experience. Google has tested and expanded Discover-style feeds on other surfaces, so check current documentation for availability.
