Acquisition

ROAS calculator

Enter the revenue your ads produced and what you spent on them. The calculator gives return on ad spend.

Return on ad spend

As a percentage: 400%
Revenue minus ad spend: $45,000

How to read the result

ROAS is about revenue, not profit. A campaign can return several times its spend and still lose money once the cost of delivering the product is counted. The break-even ROAS calculator gives the line you need to clear.

For subscriptions, decide which revenue you mean: the first payment, the first year or lifetime. The answer changes the result more than any optimisation will.

The formula

Acquisition

ROAS = revenue from ads ÷ ad spend.

The same sum the calculator above runs

Frequently asked questions

ROAS divides revenue by ad spend. ROI subtracts all costs first, so it measures profit. ROAS is quicker to compute and easier to overstate.

Yours, from your CRM or billing system. Ad platforms report the revenue they claim credit for, and several platforms can claim the same sale.

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More calculators

CACAcquisition →Customer lifetime valueAcquisition →LTV to CAC ratioAcquisition →CAC paybackAcquisition →

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