# Google Business Profile services showcase for visibility

> Get a clear process to add and optimize services on your Google Business Profile, letting prospects see exactly what you offer and improve local visibility.

Source: https://comppound.com/blog/google-business-profile-services-showcase-practical-howto (published 2026-10-17)

You can list the services you provide directly on your Google Business Profile, ensuring they appear in local search results. Follow this exact process to add, edit, and optimize each service entry so prospects see the right information at the right time.

## Prepare a concise service list
Start with a spreadsheet that names each service, a one‑sentence description, and any price range you want to display. Keep the titles under 30 characters; Google truncates longer strings in the mobile view. For a SaaS that offers onboarding, training, and custom integrations, the list might look like:

* Onboarding – Quick start setup
* Training – Live user sessions
* Custom Integration – Tailored API work

Having this list ready reduces the back‑and‑forth when you input data into the profile.

## Sign in to the Google Business Profile dashboard
Open the Google Business Profile (formerly Google My Business) at business.google.com and select the location you want to edit. If you manage multiple locations, choose the correct one from the drop‑down at the top left. Once inside, click the “Info” tab on the left navigation; the “Services” section appears near the bottom of the page.

## Add each service entry

![Example of a service entry with an attached image on a Google Business Profile](https://images.unsplash.com/photo-1616499452581-cc7f8e3dd3c9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMDMwMjQ2fDB8MXxzZWFyY2h8Mnx8R29vZ2xlJTIwQnVzaW5lc3MlMjBQcm9maWxlJTIwc2VydmljZXMlMjBzaG93Y2FzZXxlbnwwfDB8fHwxNzkyMjM3ODQ3fDA&ixlib=rb-4.1.0&q=80&w=1080)
*Photo by [Firmbee.com](https://unsplash.com/@firmbee?utm_source=comppound&utm_medium=referral) on [Unsplash](https://unsplash.com/?utm_source=comppound&utm_medium=referral)*

In the “Services” area, click “Add service” and type the exact title from your spreadsheet. After you save the title, a description field opens, paste the one‑sentence description you prepared. Repeat for every service. Google allows up to 10 services per location; if you need more, group related items under a broad category (e.g., “Professional Services”) and list sub‑items in the description.

## Optimize titles and descriptions for search
Use the language your target buyers type when searching for help. Instead of “Onboarding,” you might write “SaaS Onboarding Service” if that matches common queries. Place the most important keyword at the beginning of the description; Google gives extra weight to the first few words. Avoid filler words like “best” or “awesome.” Comppound’s system includes a checklist for each service entry to keep the information accurate and SEO‑friendly.

## Attach relevant photos or icons
A visual cue improves click‑through rates. Click the camera icon next to each service to upload an image that represents the offering, screenshots of the onboarding dashboard, a trainer photo, or a diagram of the integration flow work well. Images should be at least 720 × 720 px and free of promotional text. If you add a photo, the service tile becomes more prominent in the profile’s “What we do” carousel.

## Verify and monitor performance
After publishing, use the “Insights” tab to see how many clicks each service receives. If a service shows zero clicks after a week, revisit the title and description for better keyword alignment. You can also search for your business name plus the service term in an incognito window to confirm it appears in the local pack. Adjust titles, add missing keywords, or refresh the image until the service shows up consistently.

### Service hierarchy and keyword alignment

Before you type anything into the profile, decide whether each offering stands alone or belongs under a broader umbrella. For a SaaS that sells “Onboarding, Training, Custom Integration, and Data Migration,” you might create two top‑level groups: **Implementation Services** and **Ongoing Support**. Place “Onboarding” and “Custom Integration” under the first group, and “Training” under the second. This hierarchy mirrors how prospects search: they often look for “SaaS implementation” before narrowing to “API integration.”

When you build the spreadsheet, add a column for the primary search term you expect a buyer to use. Run a quick internal search log query (or use a keyword‑research tool) to confirm that term appears in at least a few real queries. If “API integration” shows up more often than “Custom Integration,” use the former in the title and keep “Custom Integration” for the description. Aligning titles with actual query language prevents mismatches that cause Google to hide the entry.

### Aligning the service list with buyer personas

Separate the service list by the stage of the buyer journey. Early‑stage prospects often need “Free Trial Setup” or “Demo Walkthrough,” while mature customers look for “Enterprise Onboarding” or “Advanced Training.” By naming services with the persona in mind, you make it easier for the profile to surface the right tile at the right time.

In the spreadsheet, add a “Persona” column (e.g., “Prospect,” “Customer”). When you later review the GMB performance, you can filter clicks by the service name and see which persona is engaging most often. That insight drives future content priorities without guessing.

### Account permissions and security

If multiple team members edit the profile, set up role‑based access in the Google Business Profile dashboard. Owners retain full control, while managers can add or edit services but cannot delete the listing. Enforce two‑step verification on the Google account to protect against unauthorized changes, especially important when you’re uploading images that represent your brand.

When you add a new manager, double‑check that their Google account uses a corporate email rather than a personal one. This practice reduces the risk of accidental deletions or “spammy” edits that could trigger a profile suspension.

### Using the mobile app for quick updates

The Google Business Profile mobile app (available for iOS and Android) lets you adjust service titles on the fly. If a competitor launches a new feature and you need to update your description within the day, open the app, tap **Info → Services**, edit the relevant entry, and hit **Save**. Changes sync instantly across desktop and mobile views, ensuring the most current information reaches searchers.

The app also sends push notifications when Google detects an issue, such as a missing image or a policy violation, so you can respond before the listing loses visibility.

### Adding services with categories and ordering

Google groups services by the category you select from a drop‑down list. Choose the most specific category available; for example, “Software Installation” is more precise than the generic “Professional Services.” After you add a service, you can drag it up or down within the list to control the order in which tiles appear on the profile. Place the highest‑value or most‑searched service at the top, as the first few tiles get the most clicks.

If you have more than ten offerings, create a “catch‑all” category like **Additional Services** and list the extra items in the description field. Separate each sub‑service with a bullet or a line break so the text remains readable on mobile.

### Avoiding duplicate or vague titles

Google flags duplicate titles across the same location. Before you save each entry, do a quick scan of the existing list to ensure uniqueness. Avoid generic wording such as “Consulting” unless you pair it with a qualifier (e.g., “SaaS Consulting”). Vague titles reduce relevance and may be filtered out of the local pack.

A practical check: copy the proposed title into Google Search with the site: operator (e.g., `site:yourbusiness.com "Onboarding"`). If the results show the same phrase in multiple places on your site, consider consolidating the content to avoid internal competition.

### Fine‑tuning for local intent

Local search signals differ from broader web search. Include the city or region in the description when appropriate, e.g., “Onboarding for Boston‑based SaaS companies.” This practice helps the profile appear in “near me” queries that combine service type with location.

However, avoid stuffing the title with location; Google may truncate or deem it over‑optimized. Keep the city name in the description, and let the profile’s address field convey the geographic relevance.

### Testing keywords with search preview

Before publishing each service, use Google’s **Search Preview** tool (found under the “Info” tab) to see how the tile will appear in the local pack. The preview shows the title length, description snippet, and image placement. If the title exceeds the visible character limit, edit it until the most important words remain visible.

Run the same preview in an incognito window with a location‑based search (e.g., “SaaS onboarding near me”). Verify that the service appears, and note any truncation. Adjust wording until the tile looks clean and complete.

### Optimizing images for speed and accessibility

Images should be compressed to under 200 KB without noticeable quality loss. Use tools like TinyPNG or Squoosh to reduce file size, which improves load time on the profile. Name the file with descriptive keywords before uploading (e.g., `saas-onboarding-dashboard.png`). After the image appears in the profile, add an **alt text** that describes the visual, for instance, “Screenshot of SaaS onboarding dashboard showing step‑by‑step setup.”

Alt text not only supports accessibility but also gives Google another textual cue about the service. If you notice a particular image driving more clicks in the Insights tab, consider testing a variant with a different angle or color scheme to see if engagement improves further.

### Tracking performance with UTM tags

When you share a link to a specific service page from the GMB profile (using the “Visit website” button), append UTM parameters to the URL. Example: `?utm_source=google&utm_medium=gmb&utm_campaign=onboarding`. This tagging lets you see in Google Analytics how many site visits originated from the service tile, separate from other traffic sources.

Review the **Acquisition → Campaigns** report weekly. If a service’s click‑through rate declines, revisit the title and description for keyword relevance, or refresh the accompanying image. UTM data also helps you attribute leads back to the profile, informing ROI calculations for local marketing spend.

### Scheduling regular audits

Treat the service list as a living document. Set a calendar reminder, quarterly is a good cadence, to audit each entry. During the audit, check three items:

1. **Relevance** – Is the service still offered, or has it been retired?
2. **Performance** – Do the Insights metrics (clicks, calls, direction requests) meet your internal benchmarks?
3. **Accuracy** – Are pricing, feature descriptions, or contact information up‑to‑date?

If any entry fails one of these checks, update it immediately. Over time, this disciplined review prevents stale content from dragging down the overall profile health.

### Keeping descriptions consistent with website copy

The description field in GMB should echo the copy on the corresponding landing page, but it can be shorter. Copy the first sentence from the landing page’s H1 or hero section and adapt it to 150 characters or fewer. Consistency signals to Google that the profile and website belong to the same entity, reinforcing trust.

Want to turn this into an ongoing organic growth system? [Explore SEO Growth](/services/seo-growth).

## Frequently asked questions

### Can I add pricing information to each service?

Yes. When you edit a service, a “Price” field appears beneath the description. Enter a range or a starting price; Google will display the amount if you provide it, but leaving it blank is also fine if you prefer to discuss pricing directly with prospects.

### How long does it take for a new service to appear in search results?

Google typically indexes changes within a few hours, but full visibility in the local pack can take up to 24 hours. Refresh the Insights tab after a day to see the impact, and make minor tweaks if the service isn’t appearing as expected.

### What should I do if I need to edit a service after it’s been published?

Return to the “Services” section, click the pencil icon next to the service, and update the title, description, price, or photo. Save the changes and give Google a short window to re‑crawl, usually a few hours. Frequent edits can confuse users, so aim to finalize copy before publishing.